Mygola.Com: Planning Its Itinerary Into the Future

2009 Words9 Pages
Mygola.com: Planning its Itinerary into the Future ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Situational Analysis The online travel industry was growing at twice the rate of the overall travel industry, with an estimated one-third share of the global travel sales. It consisted of travel research and booking via the internet. Travelers were spending more time researching and planning their next trip. Travel websites provided review and advice on travel destinations and itineraries, generated by experts or previous travelers. International travelers relied on friends and relatives for recommendations. Online travelers also used Twitter & other social networking sites, and search engines for research. Mobile devices were being extensively used to search for travel information. Mygola aimed at making the travel planning process simpler for the traveler. Their approach was based on ‘90% technology, 10% human’ concept, using a technological platform ‘Guide’ developed in-house to pick up relevant information available across the internet, and using human judgment to provide comprehensive answers to queries raised by travelers. A team of travel freelancers was employed to do this. The answers provided were publicly available and showed up as results on search engines, thus generating more ‘organic traffic’ to Mygola. This was aimed at the serious ‘Do-It-Yourself’ (DIY) traveler, who looked for customized travel experience instead of packages sold by travel agencies, who was short on time and required quick answers, and who would influence future travelers. The ‘Guide’ technological platform
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