INTRODUCTION MTV (Music Television), which is now owned by media conglomerate Viacom, was established in 1981, using a simple concept of promoting music videos of recording companies for programming on their TV show. MTV has been known for targeting the youth of American and gauging its programming and content based on the preferences of teenagers. MTV grew along with the baby boomer generation, generating more than $2B in revenues.8 Despite MTV’s ambitions to become a world renowned provider of branded entertainment, it experienced many missteps in its quest of global expansion. MTV entered the industry during its embryonic phase. Consumers were just learning the meaning of music television and coming to appreciate the entertainment it offered.
This allowed young people to see a world not as readily available before and in today’s contemporary society with new music genre’s increasing; there has also been an increasing demand for music videos to accompany it. In this essay I will be analysing music videos in one of music’s two most popular genres – Hip Hop and Rock. These two genres differ and this translates not only musically but visually. I am to investigate whether these two genres fit the stereotypical criteria of the media, or whether they have been portrayed in the wrong way -hypothesis the stereotypical view (elaborate) -i have used both primary and secondary research in order to carry out this investigation -focus group (use quotes) - Hip hop music videos have always been a controversial topic amongst audiences as it is a genre that is known to exaggerate and encourage a patriarchal way of living which many female audiences would be opposed to. This mainly consists of wealth, power and beautiful women which are the goals of most youth in today’s contemporary society – in other words: The American dream.
As a Mainstream film Avatar relies heavily on the entertainment value of their audiences in order for it to be successful; Avatar ingeniously conforms to its audience’s expectations whilst enhancing the film with its unique and remarkable visual qualities. A major factor in the success of a film is its visual qualities that it beholds. The film Avatar as a 3-D motion picture significantly pioneered a new era in stunning visual films. Avatar is loaded with luminescent camera shots endlessly detailing the stunning planet of Pandora, the sensory images of binding luminous colors depicting the nature and environment of the planet. Throughout the film there is a beautifully illustrated scene of unity under the Na’vi tree, the Na’vi people are combined in unity and is a remarkable scene, the visual quality of white fluorescent tree colors and shot types of this scene helps assist the feeling of Unity that James Cameron is trying to evoke.
Zappos owners wanted his company to be fun and weird, making sure to stay adventurous with an open mind. Zappos is also a company that lives by growth and setting goals, so with that comes learning. Zappos is always up on learning the new\and building honest, open relationships, having effective communication within the company and their consumers. Zappos figured out how to accomplish more by doing less by being determined and passionate about their company and remaining humble. Nick has done a successful job at making the company a fun environment to work for, making it exciting for the employees, giving them a reason to want to go to work.
If the film is star driven then the viewer will expect to see sequences including well known stars. As it is with posters the trailer must present itself as unique to sell to its audience. Media Advertising is another way films are advertised to wider audiences, such as the scaling down of posters so they can appear in magazines and newspapers, and scaled up versions to be plastered across the side of busses, this provides a moving advertisement to be seen by thousands of people a day. The internet is a more modern and complicated marketing tool, creating fan sites and has been an amazing tool for promoting a film. Like with the fan
MTV is clearly aimed at teens and young adults while Nickleodeon is a kids' channel. Advertisers are attracted to channels with such clear
They also plan to upgrade the shopping experience by offering new and exciting initiatives. TJX plans to build their brand presence to bring more exciting assortment to the customers. Customer service has always been one of their number one priorities. In 2013, their customer satisfaction scores increased. They are working to raise the bar in the future years as well.
One of the major networks responsible for influencing pop culture is MTV, telling kids what’s cool. On the flipside, the rise of rage metal is becoming popular, as the need to rebel appeals to teenagers. However,
We should also start shipping online orders internationally as well. Thiswill greatly increase our profits while also spreading awareness of our new products. Target Market Strategy:Our target market is teens and young adults that want to experiment with new colors in make up. Almost all teens use the internet daily. To use this to our advantage, we plan to keep popular social media sites updated with our new products.
They designed for the "up and comers" gives to consumers the impression they could be said up and comers; Under Armour wants to help you on your journey, unlike helping you when you have already crossed the finish line. By using new and upcoming athletes to show off their product, Under Armour gains mass recognition, which results in attracting young and serious athletes. Under Armour continues to make their products relevant by continuously upgrading and using technology to provide its customers with the best sports gear. They also use advantage of social media to stay connected with and provide the public with fast and important information about their products. Under Armour is surprising because they started out as a small company entering an industry dominated by corporate giants like Nike and were able to grow and expand and become a serious industry competitor.