From the complied information the decision making process begins. Marketing Strategy is defined by businessdictionary.com as an organizations strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business (BusinessDictionary.com, 2012). The marketing strategies and tactics of Kudler Fine Foods are preceding in the right direction and with minor adjustments and increased marketing research the goals of increased revenue and cost reduction will be met. In conclusion, marketing research is an essential part of Kudler Fine Foods’ ongoing success.
One of the key decisions they made in order to make their company a success was the strategy they used to market their products. They consistently used a specific routine in order to get the highest amount of sales for their product and this strategy is known as programmed decision making. Program decision making is making the same decisions consistently in order to achieve the same outcome as previous experiences. In this case, they applied it to the marketing aspects of their company. The first marketing strategy the company used was selling their earth buddy product in roots and that turned out to be a hit, but they wanted more.
Lane Bryant: Business Analysis Trina Brand Managerial Marketing BUS 620 July 23, 2012 Lane Bryant: Business Analysis Abstract Marketing strategies are necessary for the success of any business or company. This paper focuses on the generic marketing strategy and market segmentation of Lane Bryant. A couple of the generic marketing strategies are combined with specific market segmentation to aid in achieving high profits and retail success. Introduction The primary goal for companies is to generate profit, maintain stability and achieve substantial growth. Therefore, companies employ various strategies to advertise and sell their products or services.
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
This was done by customers using social media such as Twitter and Facebook, this worked because the customers would post images and videos of their name in the coke bottle to using the social network. This was a success because a lot of people had basically advertised the product for the company by sharing images on the internet for other people to see and get attracted to it. The third promotional objective the company wanted people to not only consume the product but also love it as a brand. This done by using types of media such as pop up personalisation booths, which allowed people to customize their own coca cola bottles by putting their own name on it and other features. This was done on the internet where people had access to do so, also when the customers were done consuming the product they will be able to keep it and using as decorations or the personal use in the future.
Marketing is the step-by-step detailed instruction on how a company or business plans to get its product, service, or identity to the marketplace. Some companies when launching a new product give out free samples of their product. This draws in consumers to test the product but also to bring awareness of the product. Promotion is simply effective communications. People must know about a product before it can be sold.
• Customer Service – Businesses should aim to have good customer services because it is important to keep customers happy. How multimedia can help businesses to meet these objectives Navigation of a website – websites often use multimedia features on their website to make navigation easier and to make it look good. For example a continuous reel of moving images may be placed on the homepage of a news website to show each of the featured headline stories. This makes it easier for the users to see important information, special offers or links to featured articles/products without having to search through the website to find it. This sort of multimedia can act as a focal point on the homepage of a website meaning that users are instantly drawn to it as soon as they open the page.
Chocoberry Marketing Strategy (Distribution Strategy Recommendations) Success of consumer products is widely derived from the marketing strategy being employed by the marketing team of the company who produces and distributes it. The area of distribution or placement of the product/s is one of the innate elements of the four P’s of marketing that must not be taken for granted by the marketing planners. Especially on products like the Chocoberry because it significantly helps the marketing effective and productive due to the fact that it creates networks of distributions or distribution channels that would make the said products exposed and accessible to the target market segments. As marketing consultant, I will suggest that the marketing team would first identify the target market segments, quantify their numbers according to the particular geographical area where they belong, the areas on which they usually congregate in massive numbers and identifying the prospective locations and distributing partners. One must take note that chocolate product like Chocoberry has a very wide market due to the fact that almost any kind of consumers eat chocolate.
Introducing a new innovative product to the field will bring loyal customers who trust and appreciate Samsung’s customer service. The differentiation strategy for the Solar Recharging Tray Samsung must do the same for the additional target consumers. This is done through Internet, advertisement, and store presence. Two major benefits of the company brand recognition are Samsung has a store within Best Buy along with an established website, Samsung.com. These differentiations help move the Solar Recharging Tray into the customer’s view and past the competitors (Kokemuller, 2014).
Remember that promotion can cover a number of objectives from raising awareness, to increasing sales, profit etc. Describe its brand image and how this image is supported through the promotional campaign. (P2) Complete as part of your report 1 Task 5 P3 – Explain the role of advertising agencies and the media in the development of a successful promotional campaign. You must consider a) For your selected commercial organisation, find out which advertising agencies and what types of media have been used in a promotional campaign that has proved successful for the organisation. b) Explain the services offered by the advertising agency/agencies and how the organisation and agency/agencies work together in the development of a successful promotional campaign.