According to Bloomberg Business Week, Coca-Cola remains the best globally recognized brand across all industries for years, while Pepsi’s brand ranked number 25 in the year 2008. Thus, Coca-Cola is able to charge premiums for its syrup concentrates due to its larger market shares and better brand name recognition. In order to compete against Coca-Cola and increase revenue, Pepsi has diversified its businesses as I stated above into other markets such as snacks, chips, and breakfast foods, with its core business focusing on soft drinks. Undoubtedly, the company’s strongest and most identifiable brand is indeed Pepsi but it has a certain advantage over Coca-Cola since it is more diversified. On April 9, 2009, Coca-Cola Company reported cash and cash equivalent to be $6,816,000,000 and on December 26, 2009, Pepsi reported cash and cash equivalent to be $3,943,000,000.
GATORADE CASE STUDY SWOT ANALYSIS A SWOT analysis is a structured approach to evaluating the strategic position of a business by identifying its strengths, weaknesses, opportunities and threats. STRENGTHS: * Gatorade is the market leader in the sport drinks industry. Its closest rival is Powerade. However it has 10% of market share while Gatorade has 75%. In 2010, Gatorade was placed as the biggest non-carbonated soft drinks trademark in the U.S. * It has brand recognition for being the first to enter this market (“first to market” status), which has made consumers relate Gatorade with sports drinks.
Thomas Edison State College BUS421: Case Study #2 1. What are the key success factors (KSF) in this industry? There are many factors contribution to energy drinks, sport drinks, and vitamin-enhanced beverages; however, I believe that their key success factors are their marketing, innovation, and globalization. With marketing, all these beverages are among the pioneers of advertising techniques and styles used to capture the audience. Also many of these beverages are advertised with famous sport player, and other famous people making the product more appealing, not to mention how the products are advertised in magazines, TV, and newspapers.
The company is also very successful in performance and market campaign. Under Armour company has also product performance, brand image, in-house Marketing and brand promotion. The SWOT analysis of the company: Strength: - Their fabrics are designs and styles to fit all the climates -Innovation and technology, which is the primary key of the company success and expansion - Products performance, brand image Core competence in research development Weakness * The product line is designed for mostly males customers so its very limited * Product line expansion Opportunities * By expanding their product line they can increase sales and product portfolio * Expand Globally Threats * Very intense competition with Nike, Adidas and many others *
For example, Nike Air Jordan Retro XI sneakers modeled after the 1996 originals were designed for Michael Jordan when he played for Chicago Bulls. Nike’s Buzz Marketing strategy is risky because of the possibility of being exposed to negativity publicity that can come along with the failure of their chosen icon, which has recently happened with Lance Armstrong. Nike’s marketing strategy is based upon a brand image, which is promising and has grown into a huge multinational initiative over time. Nike’s brand images, the Nike name and the trademark swoosh make it one of the most recognizable brands in world. Its high revenues are mainly due to such high brand power.
Teva Pharmaceutical Industries, Ltd Case study #2 BACKGROUND Teva Pharmaceuticals is undoubtedly a global and national success story. Studying the route it took getting to where it is today, and moreover, considering its optional paths for the future is a fascinating experience. leading Q.1 From its very beginning in 1901 as the wholesale drug distributor SLE (which went on to purchase the small drug manufacturing plant Teva, hence the name), innovation, daring and financial creativity resonated from Teva’s every move. Even the geopolitical and demographical realities had a positive effect on Teva’s strategic decisions, when as an up-and-coming local firm they encouraged the push to the skills and experience necessary to cope with the Arab boycott and to provide low cost drugs to the relatively poor population. Its incremental expansion into the enormous global enterprise it is today was happening all the while – Teva’s history was riddled with merger after merger, as the firm’s market savvy view led it on the way to success.
Most innovators are looked at to also be entrepreneurs. Entrepreneurs are defined as people who initiate and organize a venture in order to take advantage of an opportunity that is within their grasp (entrepreneur). Some inventors want to go the extra mile with their inventions, they want to market and control the invention, and be paid handsomely for their efforts. A lot of these innovators have a personality that they are seeking challenges which stand for the opportunity for their greatness (USAID, 2013). In this Case Study I would like to examine the creativity and motives of one of the most successful entrepreneurs along with innovators in today’s world.
Peter and Donnelly (2009), state” some of the most successful business organizations are here today because many years ago they offered the right product at the right time to a rapidly growing market (p.6)”. Clearly Miller Coors is trying to do this by offering the product at the right time (lemonade) beer, in the summer when their sales are the highest. The main points of this article is to inform management and readers that the company is recognizing that the current trend in beer sales have declined and
Products like Gatorade and Vitamin Water do compete for sales with Red Bull, but the product is very different. 2. Red Bull has a very broad product position. Using the sales pitch "revitalized body and mind,” Red Bull was intended to be consumed whenever consumers needed a lift, whether it was morning or night. This broad positioning was designed to enable growth into a variety of market segments.
As the first mover in the sports energy drink market, Gatorade has set itself apart from rivals like PowerAde and Vitamin Water by creating value for customers by establishing business relationships, conducting scientific research, and product innovation. The Gatorade Company is part of QTG (Quaker, Tropicana, Gatorade) and has been a subdivision of PepsiCo since 1998. When Quaker Oats acquired the company in 1983, it was the largest energy drink company in the world with market share of 97% (Rovell, 2006). The company’s product line focuses on rehydration, recovery, energy, and sports performance. Gatorade is considered an innovative product as it was the first mover in the sports energy drink market.