Modernization Essay

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Media Convergence
Amy Frey Miller
HUM/176
July 30, 2012
Instructor Lorenzen

Media Convergence

What is meant by the term media convergence with regard to technology, and how has it affected everyday life?
    Media convergence is the process through which technologies, such as computers, telephones and broadcasting all come together to enhance the product. Media convergence brings together computing, communications, and content.   Content has been converted into industry and delivered through broadband or wireless networks to be displayed on various computers or computer like devices, such as cell phones to tablets to DVR’s. It has affected everyday life by giving us the chance to have fast reliable information at our fingertips at anytime. We are able to send and receive text messages from businesses through our cellular phones. Businesses are able to send advertisements as well through our cellular phones. Since Internet was established it has allowed for new stations and newspapers to deliver their broadcasts at a fast rate, with video clips as well as news feeds. It has also allowed for television stations to broadcast their programs and shows as it would be on television. Media convergence has as allowed for programs to be recorded and viewed, at a later time when more convenient for the viewer. Such things as Kindles, I Pad’s and Blackberry’s have also enabled individuals to have information such as music, news and internet at the palm of their hand. One of the most unique things that media convergence has brought about is social media networks. These networks such as; Facebook, Twitter and MySpace, has allowed individuals to be able to communicate, play games and shop all at the same time. Retailers as well as other corporations such as news stations have used these sites to market their products as well as the information they want to get out. Media convergence has given us so many opportunities that we did not have in previous generations....

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