www.StudenteHelp.com MKT 571 Week 3 Quiz 1 Most new-product activities are devoted to • introducing backward integration • changing the target markets • improving existing products • changing the existing market dynamics 2 Which of the following is the best example of a new-to-the-world product? • Tata Motors, an Indian automobile company, acquires Jaguar to extend its business • Kids-Med, a company that produces childcare products, launches a non-contact thermometer • Walmart, the retail giant, opens new stores in an underdeveloped African country • Pestorica, a publishing company, decides to launch a new sports magazine Find the quiz answers here MKT 571 Week 3 Quiz 3 ________ is the ability of a company to prepare
useful life. Instructor Explanation: Chapter 12 Points Received: 5 of 5 Comments: Question 2. Question : (TCO C) Wriglee, Inc. went to court this year and successfully defended its patent from infringement by a competitor. The cost of this defense should be charged to Student Answer: patents, and amortized over the legal life of the patent. legal fees, and amortized over 5 years or less.
Hypothesis – If, people dance before they squeeze clothes pins then, they will squeeze them more than people who rest before people squeeze clothes pins. Methods and Material – The materials I used were clothespins, a timer, a pencil, paper, music, and ten people to test the experiment. The procedure was to get the ten people to squeeze the clothespin for one minute and count their amount of squeezes at the end. Then record their numbers. Then to put music on and have the ten people dance for two minutes.
Marketing plan for kohler SWOT Analysis Strengths: (internal) * Brand recognition for 140 years, privately owned * Quality, high end products * Variety of products: kitchen and bath, global power, interiors and hospitality and real estate * International on 6 continents * High employee satisfaction (3.95/5 on indeed.com) * Crystal Vision Awards for giving back to the community * $5 Billion in revenue November 2012 * Kohler was named one of Fast Company magazine’s top 30 companies who “get it” when it comes to design in 2011 Weakness: (internal) * Product recalls tarnishing brand image (Marketline) * Kohler has to depend on money it generates instead of capital market funding due to it being a private company. Opportunities: (external) * Give back to community, volunteer, Habitat for Humanity * Developed a long term sustainability focuses on environmental footprint reduction * One of six companies in the world that makes toilets Threats: (external) * Lower quality made products * Real estate market fluctuation * Other competitors such as Masco are much larger, so they can absorb price changes in raw materials much easier. * Other competitors have a larger market share in small engines than Kohlers does which gives them a competitive advantage. Competitors: General Electric (Employees:305,000) Kenmore (Employees:293,000) Moen Gerber Plumbing Fixtures American Standard Masco (Kohler) Employees: 30,000 References Kohler Co. SWOT Analysis. (2012).
12 month goals: Increase turnover by 30% by: • Introducing 20 new products including a range of 6 ‘health’ lollies that have added nutrients. KPI- Sales staff to promote the companies products to clients, this includes any new product lines. KPI- assistants who make customers feel welcome, attend to their questions and needs knowledgably and promptly Timeframe- 12 months Build market loyalty by specifically targeting ‘tweens’ as customers by: • designing new packaging specifically designed to have greater appeal to the 7-12 age group. KPI- Sales staff are to target identified groups for increased sales. • introducing a club membership for ‘tweens’ that gives them free gifts for purchases over specific amounts KPI- Sales staff are to include during sales transactions or whilst
Explain how strategic management and the strategic management process are illustrated in this case. MTV used strategic management and strategic management process in many different ways according to this case study. They used Twitter hoping to move in on the digital media and during the VMA awards along with what was happening on TV to get more viewers and it worked. The ratings skyrocketed with over 2.3 million Tweets, 11.4 million viewers, and up 27 percent from the year before. MTV networks are also in 160 countries with a winning approach mixing universal youth sensibilities and local tastes so the company does not come across as a cultural imperialist.
video: Ford’s Global Auto Strategy Running time 5 minutes. Available from ABC News A good film to use as part of lecture on Chapter 2: Global Enterprise [which lecture?] This short film describes Ford’s big gamble in the auto industry to develop a global car on the same platform worldwide. The auto is the Contour in the U.S. or the Mercury Mystique; in Europe it has been very successful as the Mondeo. The narrator explains the auto is to be sold in 60 countries yet remain responsive to local tastes with delayed differentiation.
In 1995, Novo, a major competitor, dominated the European market, and was building a new plant in the US, in order to produce insulin cartridges for its pen. Simultaneously, Lilly was working on its own pen, seeking to reverse its decline. The basis of competition evolves from functionality, to reliability, to convenience, and then price. The shift from functionality to reliability, results from product innovation overshooting market need; product performance progresses faster
We find that among 9th grade children, a fast food restaurant within a tenth of a mile of a school is associated with at least a 5.2 percent increase in obesity rates. There is no discernable effect at .25 miles and at .5 miles. Among pregnant women, models with mother fixed effects indicate that a fast food restaurant within a half mile of her residence results in a 1.6 percent increase in the probability of gaining over 20 kilos, with a larger effect at .1 miles. The effect is significantly larger for African-American and less educated women. For both school children and mothers, the presence of non-fast food restaurants is uncorrelated with weight outcomes.
“More than 70 percent of obese adolescents retain their overweight and obese condition even during their adulthood” (What Are Children Munching On?). Giving children not much of a choice but to consume these foods is setting them up for failure. Repeated lunches of this sort changes diets and can cause heart disease. These diseases may occur currently, under ones nose, or even further along in ones life like a silent sneak attack of sickness. Students need to be well rested and well focused to truly succeed in schools.