1) Big Fizz Co., a manufacturer of cola-flavored drinks, wants to add packaged fruit juices to its existing product line. Big Fizz must make some decisions regarding packaging and branding the fruit juices. These decisions would fall under which variable of the marketing mix? A. Product B.
They can hook the router to the modem so that all the devices can access the internet as long as the router is setup and gives them permission. 2. An enterprise-level company wishes to set up a network to support several hundred business users as well as manufacturing equipment in a new building. Describe what network device or devices you would recommend they purchase and explain why. Note, you are not required to detail the media or topology utilized, but thinking about these will help you to choose and justify your device choices.
Marketing research refers to__________. • the use of information technology to find objective solutions to a marketing problem • the process of systematically collecting and analyzing information in order to define a marketing problem • the process of defining a marketing problem and opportunity, systematically collecting and analyzing information, and recommending actions • the science of using observable human behaviour in order to identify and solve marketing problems 4. _____ is the process of converting meaning into messages composed of words and nonverbal signals. • Translating • Decoding • Encoding • Filtering 5. Sam, a marketing manager, often makes ethical decisions based on what others feel about those decisions.
1. a) Assuming that Fastfit goes ahead with its plans to have an e-commerce site, identify two physical locations, from where customers can enter their orders to the ecommerce site and b) For each of the locations that you mentioned, identify the technologies (cover the areas of software, hardware and networks) that a customer would need (at the location) to accomplish this activity? (use a table); Physical Location | Technologies Required | | Hardware | Software | Network | Home | * Personal Computer (Desktop) * Laptop * Modem | Operating Software such as Windows, Web Browsing Capability Security software such as (McAfee, Ad-Aware) | Access to the internet | Office | * Office Computer (Desktop) * Laptop * Modem | Operating Software such as Windows, Web Browsing Capability Security software such as (McAfee, Ad-Aware) | Access to the internet(Wi-Fi) | Customers do not need any additional software and hardware to order online. Customers can pay the product cost by entering their credit card number. So there is no need of any hardware and software in order to make payment online. 2. a) What technology components (cover the categories of software, hardware and networks) do we need at FastFit to interact with our customers on the web?
Soft data P. Serious data 5. One of the steps in the marketing research process is: A. Identify theories B. Defining the problem C. Determining whether data are primary or secondary D. Interviewing the marketing research staff to assess skill levels 6. How do marketers obtain primary data?
Analysis: My conclusion, that the change in enzymes will affect the amount of apple juice produced because each enzyme will work differently with the apple sauce, can be proved with the data from this experiment. It can be proved because when the enzyme was changed different amounts of apple juice were produced. An example of this could be the pectinase and cellulase solutions. When the cellulase was added to the apple sauce it produced only 1 mL of apple juice, but when the pectinase was added to the apple sauce it produced 4.5 mL of apple juice. That is a change of 3.5 mL from one enzyme to another.
What are their wants, needs, expectations in a cola? This information would be reviewed and appropriate decisions made - does Coca-Cola offer a new type of cola to fill their needs? Taste tests again would be part of the information gathering process. Has the organization made a new cola that suits these consumer’s needs? If so an innovative promotional campaign would need to be
It then chooses one of four marketing strategies–ranging from very broad to very narrow targeting. The seller can ignore segment differences and target broadly using undifferentiated marketing. This involves mass producing, mass distributing, and mass promoting about the same product in about the same way to all consumers. The seller can also adopt differentiated marketing–developing different market offers for several segments. Concentrated marketing involves focusing on only one or a few market segments.
Support your position. • Given a company that is already diversified, suggest how senior management may determine the most effective strategy and how it should be evaluated. DQ 2 : "PepsiCo" Please respond to the following: PepsiCo has historically trailed the Coco-Cola company in carbonated beverage sales. Suggest a strategy that may enable PepsiCo to close the gap in this market. Explain how this may allow PepsiCo to achieve the number-one market position.
; if we present them in a slipshod manner they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities. This marketing strategy is reflected not only in all of Apple’s products, but in their retail stores, and now in the online retail stores. The way in which Apple does their online communication is through making their website very interactive. Apple gives its customers two avenues through purchasing their brand. There is the main website, Apple.com and the ITunes store.