Lane Bryant: Business Analysis Trina Brand Managerial Marketing BUS 620 July 23, 2012 Lane Bryant: Business Analysis Abstract Marketing strategies are necessary for the success of any business or company. This paper focuses on the generic marketing strategy and market segmentation of Lane Bryant. A couple of the generic marketing strategies are combined with specific market segmentation to aid in achieving high profits and retail success. Introduction The primary goal for companies is to generate profit, maintain stability and achieve substantial growth. Therefore, companies employ various strategies to advertise and sell their products or services.
EVA can possibly solve the problem because EVA focuses on maximizing shareholder value, which in effect can improve stock prices. EVA shows management that stockholders are crucial to company success because they fund the company and keep it going, and the company can redistribute the funds to them (dividends). * Using the financial data in Exhibit 5 and assuming 10% as the WACC and 35% as the tax rate, compute EVA for Valmont’s business segment for years 1990-1993. What conclusions can you draw? For example, should Valmont expand or contract Irrigation?
Case Problem/Opportunity The Amber Inn & Suites, Inc. has been generating negative profits. The company must find a business method and strategy that will increase EBIDTA to grow 7% in 2 years. In trying to develop the most beneficial business strategy, Amber Inn has to allocate their marketing and advertising budget more efficiently. Their marketing costs rose from $1.14 million to $12.5 million. Now they must align their marketing strategy to cohesively coincide that of their business plan to bring in the clientele that will make them the most profitable.
FANTASTIC MANUFACTURING FACTS To continue the good business relationships with Fantastic’s’ SUPPLIERS (in Hong Kong and Taiwan) and CREDITORS (the bank via 60 day bank draft) we must develop longer range forecasts so that our suppliers can arrange way to produce more and so that our creditors are aware of our increasing need for capital as our sales volume increases. The Business • Manufacture and market ceiling fans • Rose and Turner went abroad to find exclusive suppliers in Hong Kong and Taiwan • Initial objective was to get product on the shelves and have the small retailers advertise heavily • Consumers began to realize that ceiling fans were energy-savings devices which created greater growth potential for the industry • 2 major competitors- Hinter and Casablanca both produced domestically by Emerson Electric • 2 customers accounted for 40% of sales although Fantastic served more than 100 customers annually The Product • Fantastic held a COST advantage over competition because of outsourcing • All Fantastic fans had a 7-year warranty Accounting Factors • Commission to salesmen were paid in the same month sales were made • Customers paid 60-90 days (2-3months) after Fantastic shipped finished products PAYMENT TO SUPPLIERS • Fantastic issued letters of credit to the suppliers once the order was submitted, in turn the suppliers submitted these letters of credit for payment when they had manufactured the goods and the goods were shipped (30 after the order was placed) • Fantastic did not keep cash on hand to pay for supplies • Once the letter of credit was submitted to the bank, Fantastic typically drew a 60-day draft on the amount of the needed funds to pay for supplies • The bank would accept the draft and extend the loan for a
Cost analysis {text:list-item} {text:list-item} {text:list-item} 3 routers/switches {text:list-item} {text:list-item} 3 T-1 connections $1500/month Conclusion With the installation of Kudlers Fine Food’s frequent shopper program, Kudler Fine foods could expect to experience continued economic growth. The frequent shopper program will be nothing but an added asset to this continued growth as long as the ethical, legal, and security issues are met. These issues will continually need to be met in order to maintain this growth and protect the customer’s information in the future. Reference Food Markiting Organization. (2000).
Costco Wholesale Corporation Part II Costco Wholesale Corporation is an extremely competitive industry. The following writing will discuss the financial health, technological advantages, globalization, and conducting benchmarking analysis in comparison to Wal-Mart and Target Corporation. To manage financial statements efficiently is by means of income statement, balance sheet, and cash flow. The technology has advance and made developments through the year, technological advantage in Costco Company is helping the progress for success. Globalization is the key to survival that allow to a company to be competitive and offer diverse services and convenience to consumers.
Kudler Fine Foods Frequent Shopper Program Concerns Kudler Fine Foods wants to implement a frequent shopping program to monitor the shopping habits of its customers, and increase customer satisfaction with a projected revenue increase of 4.75% over the first year. As Kudler Fine Foods is a high end grocer, the goal of the frequent shopping program will not be centered around cost savings, but as a point system offering exclusive awards similar to credit card point systems. Kudler Fine Foods can increase customer satisfaction by tailoring their inventories around customer’s shopping habits, but some concerns need to be addressed concerning the tracking of individual customer purchases. The management needs to understand how the frequent shopper
P & G focuses on strategies that are precise for the long-term well-being of the business and will convey total investor return and hold the spot in the top one-third of their industry group. . P & G also intends to deliver earnings per share growth of high single digits to low double digits and to create free cash flow productivity of greater than 90%. The company’s long-term economic targets are to grow organic sales up to 2% faster than the industry market growth in geographies and categories in which the organization competes. To achieve these strategic targets, P & G plans to achieve by improving and touching the lives of more consumers, in more parts of the globe.
Our selection process is based on the fact that the combined companies of InterClean and EnviroTech are a mature entity. Mature organizations emphasize the maintenance of market share, cost reductions through economies of scale, more rigid management controls over workers' actions, and the generation of cash to develop new product lines (Cascio, 2005). Overall, our goal over the next several years is to capture the all inclusive government cleaning services and solutions market to expand our business and increase our sales. We will do this by maintaining a well trained diverse sales team, educating our customers, and offering the best and most streamlined customized cleaning
Securing a Global Presence Beth Peter MGT 435 Organizational Change Instructor: Loline Otzelberger April 14, 2014 Introduction Despite the fact, XYZ Inc. is doing very well in the United States, the company has announced to management, an organizational change which will introduce luxury watches, jewelry and hand bags to the international market and secure a global presence for the organization. An international expansion project was proposed to managers by the executives of XYZ, Inc. The initial expansion project, the opening of a Shanghai, China retail location will be a short-term, small-scale expansion. After one year the intent is to expand further with a large-scale, more long-term expansion in the international market to include