1.0 EXECUTIVE SUMMARY
The Creative Company is a graphic design firm dedicated to solving graphic design problems concerning corporate identities, web designing and press advertising of both established and new companies.
The target audience is small to medium sized companies who are in need of a unique visual style; taking the company’s visual communication to the next level.
The Creative Company will operate from a small-leased office, conveniently situated in the Hatfield area – ideally located to attract attention from the specified target audience. The Creative Company will be a partnership, equally owned by Bianca du Plessis, Michelle Henningse and Vian Roos.
du Plessis, Henningse and Roos will be the only full-time employees; until financially possible to expand the company employee base. The company will outsource other designers or illustrators, should the specific design project require a different visual style. All partners will be equally and actively involved in the management and administrative sections of the company.
The Creative Company, established in 2011, is a young design company that aims to be one of the best graphic design firms in Pretoria. As professionals, all of the partners (having both experience and a B.A Graphic Design Degree) can bring a competitive edge of their field expertise, not only focussing aesthetically pleasing designs, but also creating rational and practical design ideas.
The Creative Company will grow and expand their client base by providing customers with well-planned design packages, creative and practical designs with a superior attention to detail in projects.
To ensure that The Creative Company succeeds, competitive prices will be of crucial importance. Special packages will be created for clients, depending on their individual needs. With a policy that no two projects will ever be the same, The Creative Company will deliver the highest quality projects, meeting deadlines no matter the costs.