Migros's Strategy Analysis

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MIGROS -STRATEGY FINAL REPORT | [Type the document subtitle] | user | Table of Contents 1. Introduction 2. PEST Analysis 3. Industry Analysis i. Five Forces of the Grocery Retail Industry ii. Statics & Dynamics 4. Company Analysis - Migros Tic. A.Ş. iii. Value Chain iv. Dynamics 5. Competitor Analysis v. Comparisons (Value Chain, Margins, Costs, Revenues) vi. Game Theory 6. Problem Identification 7. Recommendations 8. References 9. Exhibits 1. Introduction Migros Ticaret A.Ş. was originally established in Turkey in 1954 as a collaboration of the Swiss-based Migros Cooperatives Society and the İstanbul municipality. Since then Migros has been the pioneer of organized grocery retailing in Turkey. Now Migros offers a variety of formats and types of store across Turkey and abroad. This report highlights the strategic position of Migros in the Turkish mass grocery retail market with crucial analysis on the industry, the company itself and its competitors. Despite the strong position of Migros in the market, Migros is suffering a struggle with XXXXX and this report identifies the problem and generates solutions on how to overcome. 2. PEST Analysis for Turkey vii. Political Currently, the most important political strength of Turkey comes from its government policies on liberalization. On the verge of being an EU member, Turkey is one of the strongest supporters of liberal trade and investment policies which allow open trade between different countries in the EU. Turkey signed a custom union agreement in 1996 that allowed many Turkish firms to expand globally. Exports have been increasing on an average rate of 10% annually. Main political challenge of Turkey is the terrorist attacks due to Islamic extremists, Kurdish radicals, and Turkish militants. viii.

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