Every dinner, lunch, and snack has become more efficient and become faster. The fast food industry is killing americans with their secrets. A hamburger and french fries have become the most common American meal since the 1950’s. However, what is rarely mentioned is the ingredients that they contain. All the juicy burgers and crispy golden fries never say where they come from or what ingredients they contain.
After a hard day of work most people want a quick and easy dinner so they automatically think of eating out for the night. There are some who do blame Taco Bell and McDonalds because of their high fat foods. Parents are the ones responsible for what their kids eat in my eyes. They can help their family and themselves by bringing home more healthier food and "accept their role in fighting the problem"(Weintraub 11). When a family goes out to eat out at McDonalds, they buy meals that are extremely over portioned or "meals that can easily make up to half of their recommended daily intake of calories"(Brownlee 1).
Not only that it also go far to let the target audience know how helpful and healthy it will be for the human body and the nation as a whole. Last but not the least is the logos which is the appeal to your intellect showing you how you can do something new with bacon that you had no idea about as a single mother, family or restaurant owners who wants to try new dishes and meals. It also give you the break down of the recipe, how it needs to be cooked and how healthy it is for the body. The bacon pie ad has a lot of emotional appeal to its target audience because majority of American’s loves pie but is afraid to gain weight, therefore this ad has a lot to show its audience how to prepare it without you stepping out from the comfort of your home and also give you nutrition benefits such as not gaining weight and not dyeing early but to live strong for your self and for the
Case Solution: Continue with the "Buzz" marketing campaign. Justification: Kayem Foods Inc, a privately held meat processing company has almost 100 years of experience and success as a processor and distributor of delicatessen meats, hot dogs, and sausage. Their years of experience in the industry establishes Kayem as a rival competitor and company that can steal market share. The fact that Kayem has almost 100 years of experience also means that the company has learned from past mistakes but also has documentation of their successes and triumphs. I would recommend Kayem Foods, Inc. to continue with the "Buzz" marketing campaign because the Buzz marketing campaign for Al Fresco was an overall success.
Is Junk Food Really Cheaper? I have experienced all of the fast food restaurants there are and I have noticed that throughout the past few years, there has been one thing that has changed drastically. Often sports teams may stop at MacDonald’s or Burger King on the way home from a sporting event, which is quite ironic, but it’s quick and easy and cheap—or so people may think. In, “Is Junk Food Really Cheaper?” Mark Bittman, claims that healthy food is actually cheaper than fast food. To help support his claim, Bittman uses many different rhetorical devices in his article.
Going through a drive-through is much more effective than sitting down at a restaurant or preparing meals at home. For the average working class family living life on the go, it can save a lot of time and money. Also, the industry itself creates and perpetuates millions of jobs for the economy (often with low wages and poor benefits). The most common reason people continue to eat fast food, despite their knowledge of the negative effects, is the simple fact that it tastes good. The addictive and yet fattening qualities associated with fast food leave people constantly craving one more bite.
Working people constantly rely on high-calorie fast foods for lunch breaks or as a quick substitute for a meal for themselves and even the family. Whole Foods found a solution for their problems, through already prepared food. Their, “Whole Kitchen™, Whole Pantry™,” has already prepared meals from entrees, to appetizers, to desserts that are quick meal solutions. With the same quality as any of their other foods they allow for each customer to pick and choose a meal that is delicious with little to no time involved. If you find you have little time in the market but more time to cook the meals, monthly broachers put out by the company offer simple recipes that include all the ingredients and cooking or baking instructions.
Weintraub proves a lot of why parents are blame for America’s obesity but I also blame the fast food companies. With so much advertising more children are easy to fall upon it. For example, “’The programs have become advertising for the food, and the food has become advertising for the programs,’” says Professor Linn of Harvard. (39). More and more vulnerable kids are intrigued by the media.
It is more expensive for men and women who are obese to take care of themselves health wise and financially because Americans are now consuming fifty pounds more meat and fast food than in years before (“Obesity in America, By the Numbers: NPR”). Americans now spend sixty dollars more on fast foods because they are always on the go and spend little time worried about in healthier in order to quickly get back to other activities. They are more likely to spend money that can be used on more important things on food from the vending machine at work and to upgrade to the large meal. Being healthy doesn’t have to be expensive if a person allows time to research where to get the best products for a reasonable price and does not just settle at one store on things they know they do not want in the first place as a substitute. The local farmers market always has the great fruit and vegetable options that can fit everyone’s budget and still make a delicious meal (“Obesity in America, By the Numbers: NPR”).
Helping one plate at a time The world has changed. A mere 20 to 25 years ago, my family was reaping the bounty of fresh garden vegetables of every variety; so much so that there was extra to go around to friends, neighbors and those in need. I know this sounds like a Rockwell portrait of bygone days, but it was not that long ago. Fast forward to present day America, still the Greatest Country in the World, but many of our own citizens now have difficulty putting food on the table everyday. Soaring gas prices, the actual cost of basic food items, let alone fresh vegetables and fruit have put a strain on families all across the country.