Michelin Pestel Essay

2276 Words10 Pages
Evaluation of Michelin Macro Environment: PESTEL model Dimensions Components Assessment (impact on the strategy weak or strong)(1-5) Politics Local P1: Hollande’s government incentive policy to support car industry 3 European P2: The European Union launched an action plan to bolster the struggling car industry. P3: Vibrant Euro exchange rate 3 2 Emerging market P4: China stops encouraging growth among foreign companies 4 Global _ Economy Local E1: France’s biggest carmaker suffers big drop in registrations 3 European E2: FINANCIAL CRISIS: change in demand for tires in mature markets: high fuel economy vehicles shift to smaller size passenger tires light truck tires(lower profitability to the industry) Replacement market 4 Emerging market E3: China too has a surplus of car manufacturers; Annual sales growth is forecast to fall, Beijing's move to restrict the number of cars in the city 4 Global E4: global economy is enduring a feeble convalescence. E5:Securing raw material, Price volatility of raw materials 3 3 Dimensions Components Assessment (impact on the strategy weak or strong)(1-5) Society Local S1: climate issues and the end of cheap oil are forcing people to look for quick alternatives 5 European Emerging market Global S3: A lot of second hand car owners have also been investing in the new set of tires instead of buying a new automobile altogether 4 Dimensions Components Assessment (impact on the strategy weak or strong)(1-5) Technology Local T1: E-business mania T2:New type of tyres for electrical vehicles, hybrid-vehicles, longer tyre life impacts demand, requires intensive R&D spending T3:Higher margins for specialty tyres 5 European Emerging market Global Environment Local E1: One big pollution problem is old tires. Scrapping end-of-life tires E2:CO2 emission

More about Michelin Pestel Essay

Open Document