Memlinck/wessner Essay

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Memlinck/Wessner negotiations: objective report The first item we think necessary to our agreement with Memlinck and our development is the 10-12% discount. It is very important because without a bigger discount on chocolates we could not buy its with the current increased prices. Indeed, the company does not make enough profit with the current agreement and may reconsider the fact to deal with Memlinck or not, because of the falling dollar since the last meeting with Mr. Van Houton. Then, the other very important item for our company is the exclusivity. Indeed, we sell confectionaries to our 12 other shops in the USA and furthemore to fine food independant shops. So it could be a good advantage if we get an agreement of exclusivity. First of all to avoid that our shops and independant shops order directly to Memlinck, and also to foster customer loyalty and keep the privilege in the USA by beeing almost the first shop selling Memlinck chocolates. Another important item that we found is the shelf life. The current shelf life is 22 days, which is too short to sell fresh product in Wessner. If we count the time to import chocolates, the time to install them and the time to sell them, the dead line is almost here. We have a reputation to keep and we can't sell product almost over. That is why we need an extra 5 days of shelf life. Finally, the last important item for our company is the open account. We get a 6% discount if we change the terms of trade, which is not negligible. The bank expenses can be cut if we use it with the FCA Frankfurt, and we have our freight forwarder who can assure the transport to Boston cheaper than with the CIP

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