Meeting Customer Needs

1076 Words5 Pages
Meeting customer needs In this part I am going to talk about the customers needs and talk about the main reasons why the customer needs need to get met by the business. Meeting your customers needs does not just mean matching them to the right product or service, it means recognising all of their total needs during the time that you talk to them. For example, their needs would typically include the following: • A sense that you value them and that you're giving them your undivided attention, whether the business is large or small. Something which is very unattractive to a customer when going to a shop is the fact that the employee is in a hurry to deal with the customer just because of the fact that there is a more important customer waiting to be served. When dealing with a customer the business is worth £5 or £5,000, any type of customer should have the undivided attention; this is because each customer wants to have recognition. For example if a customer will come into a shop and wants to purchase a product, however there is a famous celebrity behind him and the employee is rushing in order to serve the customer so that he cans serve the celebrity next, then this means that the current customer is not receiving any recognition. This can lead to the customer feeling upset about the customer service and also the need not to come back to the shop because they do not feel that important compared to the other customers that are there. • A comfortable, non-pressured feeling. You need to think about the long term effect when dealing with customers, not just about the immediate sale. For example what is the lifetime value of the customer? A person may think that the customer will never buy off you again, but even if this is true, that customer will spread their opinion of your business by word of mouth to others. It is common that now days more people will hear
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