ABSTRACT: In democratic countries, a special relationship exists between media and government. Executive, Legislature and Judiciary are regarded as the three pillars of democracy. Media plays a significant role in shaping public opinion which is the ultimate check in the checks and balance system, designed to ensure equal and balanced rights. Media is an important source of public education, political socialization, and political communication. Although the freedom of the media may be constitutionally enshrined and have precise legal definition and enforcement, the exercise of that freedom by individual journalists is a matter of personal choice and ethics. Modern democratic government subsists in representation of millions by hundreds. For the representatives to be accountable and for the process of government to be transparent, effective communication paths must exist to their constituents. Today these paths consist primarily of the mass media, to the extent that if press freedom disappeared, so would most political accountability. Democracy is meaningless without a free, neutral, and active media. So media carries with it a huge responsibility in a democratic setup. The ethical responsibility of media rises to the zenith especially in the present world where the media has revolutionized even the way of thinking of a common man. Ethics in media can help newsroom staffers make sound decisions and build journalism credibility about many ethical problems which they encounter in their work. This paper deals with the media ethics in cyberspace, in sting operations, in exploring sensitive government information and the ‘paid news’ phenomenon which has badly affected the credentials of fair journalism.