Media Studies: Media Content and Media Audiences

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COM3703 MEDIA STUDIES: MEDIA CONTENT AND MEDIA AUDIENCES SEMESTER 2, 2013 I, the undersigned, hereby declare that this is my own and personal work, except where the work(s) or publications of others have been acknowledged by means of reference techniques. I have read and understood Tutorial Letter CMNALLE/301 regarding technical and presentation requirements, referencing techniques and plagiarism. Your name: Your student number: Date: A witness’ name: TABLE OF CONTENTS 1 INTRODUCTION 2 COMMUNICATION AND MEDIA SEMIOTICS 2.1 Introduction 2.2 Discussion of Theory 2.3 Media examples 2.4 Conclusion 3 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT 4 NARRATIVE ANALYSIS 4.1 Information of the television analysis 4.2 Aristotle’s three-act narrative structure 4.3 Theoretical discussion 4.4 Apply Umberto Eco’s narrative analysis model to the television programme 4.5 Limitations and values 5 MEDIA AND VISUAL LITERACY 5.1 Theoretical definitions 5.2 Discussion of similarities and differences 6 MEDIA, LANGUAGE AND DISCOURSE 7 CONCLUSION 8 SELF-ASSESSMENT AND SELF-REFLECTION SOURCES CONSULTED ADDDENA PAGE 1 1 1 1 2 3 3 8 8 9 10 11 12 13 13 14 15 18 19 1 INTRODUCTION In this assignment we learn the importance of media semiotics and how they produce and create meaning namely through different signs. We learn about narratives and theories on how to analyse media texts and how narratives are constructed, which we apply to different television programme as examples. We then go onto learn about media literacy theories which equip us with the ability to recognise, recall and formulate judgements while analysing media texts. Specifically in media grammar literacy we analyse the differences and similarities between two newspapers. Lastly we look at media, language and discourse, applying and examining the use of language, looking at an article provided. 2 COMMUNICATION

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