Media Habits: Kids’ Talk. New Media Age

391 Words2 Pages
Citation: Anonymous. 2011. Media habits: Kids’ talk. New Media Age The author of “media habits: kids’ talk” reports about today’s children from eight to fifteen years old that how they use the digital media and what they think about it. They want to take advantage of digital tools to keep in touch with friends and use new media, such as YouTube, to express its estate. According to this survey, there are some key findings from an exclusive project for new media age by research consultancy Discovery. The article analyses the relationship between kids and digital new media, especially children’s social network of friends and brand influence in multimedia society. This survey concentrated on some typical data of three age groups from Light speed. The study shows that the 9-and 10-year-olds are the only groups which still follow with some conventional regulation. However, in this group, children are looking forward to finding some social network ways to meet with their friends need. So they expect these advanced tools would achieve their purposes. However, the young generation awareness the importance of new media, they still stay in low understanding level, and some traditional Children TV Channels are still the main brand media source which young children pay attention to it. On the contrary, the age from 12- and 13-year-olds has more widely social relationship. Such as Facebook and YouTube are the main digital tools to 12- and 13-year-old children. In addition, 14-and 15-year-olds are get used to the latest digital media, such as laptop, cellphone and TVs. The Internet and mobile phones are the most important platforms for them. There are 65% of those aged 13-15 children use their mobiles to access the web. Although the widely using of digital media, kids’ world still have some special social degrees and there are strict rules to get into
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