When Carl noticed how many buns he was delivering to local hot dog stands he decided to buy one for himself to make a little extra cash. Around this time the automobile industry exploded. “The nation's car culture reached its height in southern California, inspiring
The boys chose the restaurant. Five Guys was originally named for Jerry and his four sons, upon the birth of his fifth son, the company name stayed but now reference his sons. Five Guys Burgers and Fries practice a simply stated mission that is followed up with a simply stated menu. The first statement in the mission of the company is “we are in the business of selling burgers”. This has been the basis for their restaurants since day one and continues into over 1000 company owned and franchised locations.
Truett Cathy opened his first restaurant called The Dwarf Grill in Hapeville, Georgia. He established Chick-Fil-A Inc. in the early 1960s in shopping malls with the opening of the first Chick-Fil-A in a mall in the suburban part of Atlanta. Some of the innovative concepts that Chick-Fil-A consider to be a success for them are mall based restaurants. The chain has approximately 334 major shopping mall restaurants that are operating. Because of customer demand the chain began to open stand alone restaurants in 1986, it now has 938 stand alone restaurants around the country.
How I Did It: Jerry Murrell, Five Guys Burgers and Fries. Retrieved October 28, 2012, from Inc.com: http://www.inc.com/magazine/20100401/jerry-murrell-five-guys-burgers-and-fries_pagen_2.html Yu, R. (2009, June 08). Fast-growing Five Guys burger chain sticks to basic, fresh food. Retrieved October 28, 2012, from USA Today:
At the end of 2010, Subway restaurants surpassed McDonald’s restaurant with 33,749 restaurants across the globe. The first Jimmy John’s opened in a garage in Charleston, Illinois on January 13, 1983 with used equipment and no menu or outdoor advertisement – selling four kinds of sandwiches and twenty-five cent Cokes. After giving samples around town, the business began to thrive. In April 1985, Liautaud bought out his father’s interest in the business, becoming sole owner. He opened his second store in Macomb, Illinois.
In terms of fast food restaurant life span, even twenty-five years in business can seem like an eternity. In an article published in the New York Times, it was reported that instead of advertising heavily, franchising or redesigning stores, White Castle relied on a simple menu of a square little hamburger that die-hard fans would buy by the bagful and devour in one sitting (Siler, 1988). Although the article was published in 1988, much of White Castle’s promotion has remained the same. This paper discusses a number of strategies that have contributed to the sustainability of the White Castle’s hamburger; identifies the intangible aspects such as crave times and company culture which has contributed to the company’s growth; and discusses the marketing strategies that have contributed to the product’s lengthy life cycle in the fast food business. In an article in Investor’s Business Daily, it was revealed that one of the keys to White Castle’s success has been the company’s ability to keep family in management positions.
When President Obama moved to the White House, a Five Guys staffer suggested sending him a T-shirt. “That’s cheap!” Murrell shot back. Playing coy worked, and soon Obama, trailed by TV cameras, stopped by a store. He ordered a cheeseburger with lettuce, tomato, fresh jalapeños, and mustard — a classic example of Five Guys’ formula that sells 2 million burgers a week and was named Zagat’s “best fast food burger” for 2010. For this reporter, evaluating the burger first-hand was problematic: I’ve been a vegetarian for more than a dozen years.
in the chapter “your trusted friends” he talks about kids recognizing Ronald McDonald. In the section “perfect synergy” the author says that 90% of children between the ages of 3 and 9 visit McDonalds. Location is in Anaheim, California and also the focal point of the book is in Colorado Springs.Place is in Anaheim there were lots of citrus groves, ranches, farms, and walnut groves and was a small town.Human-environment interaction is that Walt Disney cut down the trees on 160 acres to build Disneyland.Movement- fast food restaurants moved to different locations all around the worldRegion- Anaheim, California. I liked this book because it gave me more knowledge on the fast food places. the
Chipotle was founded my Steve Ells in 1993. Ells was fortunate enough to have one investor to borrow from, his father, to open Chipotle. With the location of the first store being located near a university it surpassed its goal to sell 107 burritos a day to 1000! They were so successful that they caught eye of McDonalds and with such a large investor he was able to expand from a few locations to hundreds. A definite strength is the simple menu.
College Writing America has become a “Fast Food nation”, which is what Eric Schlosser, author of the book Fast Food Nation, calls it. Why does he call it this you ask? American has known a hamburger and fries as the “American meal” ever since the early 1920s when White Castle was founded. The McDonald brothers opened their redesigned restaurant in 1948, and several fast-food chains that exist today opened soon after. Burger King and Taco Bell started in the 1950s, and Wendy's opened in 1969.