August 21, 2011 Marketing 1120 1) Franchising: Contractual agreement between Lina’s Café and Frederick Haneuse that allows Frederick to run a business using Lina’s name and format. I think Frederic opted to buy a franchise instead of starting from scratch because it is easier to use a business plan that is so successful vs. coming up with a new plan. It is very difficult to create a new product especially in the food industry in Canada given the numerous amounts of competition- especially from Tim Hortons. Also Frederic would be given the opportunity to go to Paris to receive food preparation training, décor and presentation methods and planning advice. The original business would help him achieve his goal of providing Canadians a wonderful
The restaurant Chipotle is an excellent restaurant. Chipotle serves tasty food and also served vegetarian food. Some of the foods are burrito, burrito bowl and salad. Inside the restaurant it has very pretty flowers. The employees are dress regular.
In fact it is 50 cents less expensive than major competitor, Starbucks. The company have also been publically praised for their speedy service which is a result of drive through windows. Tim began to use product development which is where a company develops new products to fit into an existing market. For example by introducing products like chicken noodle soup and yoghurt onto the menu. Product development can be seen as high risk because the target market may not want to try new products but there certainly is a gap in the market for healthier fast food which could lead to them decreasing McDonald’s market share.
Management was confident that Panera Breads attractive menu and the dining ambiance of its bakerycafs provided significant growth opportunity, despite the fiercely competitive nature of the restaurant industry. Panera Bread competed with specialty food, casual dining and quick service restaurant retailers including national, regional and locally owned restaurants. Its closest competitors were restaurants in the so-called fast casual restaurant category. Fast casual restaurants filled the gap betweeen fast-food and casual, full table service dining . A fast casual restaurant provided quick-service dining (much like fast-food enterprises) but were distinguished by enticing menus, higher food quality, and more inviting dining environments; typical meal costs per guest were in the $7-$12 range.
External Analysis Industry rivalry: High According to the case Chipotles leading competitors are Taco bell, Moe’s southwest grill, Qdoba and smaller chains Baja fresh and California tortillas. Fast food restaurants (such as Chipotle) that offer fresh quality ingredients are a threat to other regular fast food restaurants and are viewed as main attributable loss of customers. However the top competitors are able to offer and same services as Chipotle. Threat of Substitutes: Moderate Chipotles food offerings can be substituted with store bought ingredients. Also with the increase in stores offering a selection of organic ingredients, customers can opt to making their own burritos at home.
What Makes You Choose McDonald’s? I’m Lovin’ It is the international campaign slogan for one of the most popular fast food businesses in the world: McDonald’s. The yellow arches have become a symbol that is recognized globally. Currently, the McDonald’s corporation is the world’s largest chain of fast food restaurants that serves nearly forty-seven million customers daily through thousands of restaurants in one hundred and nineteen countries worldwide (CITE). Their mission is to be their customers’ favourite place and thing to eat, and too improve their operations to provide the most delicious fast food that meet their customers’ expectations (CITE).
They just find the fast food restaurant nears the place they are in. People can also order food from fast food restaurants, which help them save time. Therefore, the convenience of fast food makes it a popular choice for many people. Besides, another reason for the popularity of fast food restaurants is that fast food tastes delicious. Fast food offers teenagers the kind of food they like, such as hamburgers, fried chicken or pizza.
Another advantage of fast food is that it is very inexpensive, notes MSN Money. It reveals data about how fast food sales stay consistent even in tough economic times in the United States. MSN Money ranked fast food cost-effectiveness by studying how much certain fast foods cost per calorie. The best bargains were White Castle Cheeseburger Slyders, which cost 41 cents per 100 calories and Taco Bell's Fiesta Taco Salad, which cost 48 cents per 100
The idea was to mimic the cafes of Italy. The target market started out to be business people in the 24-40 age groups with disposable income. Starbucks developed an advantage over its competition by forming alliances with a number of quality companies such as Unilever, Kraft Foods, and PepsiCo. These alliances allowed them to market their products such as the bottled Frappuchinos to grocery markets and other retail stores. This move made Starbucks a household name.
The obsession of XXS jeans has actually turned out to be good for business. Whereas, McDonald's extra crispy fries have started to make people feel guilty. Other sugar free, low fat, low carbohydrates, high fiber products have found their way to the market. Almost all food products now have their diet alternatives that are selling fast. In this concept the size zero dream has actually proved to be good for business.