How I Did It: Jerry Murrell, Five Guys Burgers and Fries. Retrieved October 28, 2012, from Inc.com: http://www.inc.com/magazine/20100401/jerry-murrell-five-guys-burgers-and-fries_pagen_2.html Yu, R. (2009, June 08). Fast-growing Five Guys burger chain sticks to basic, fresh food. Retrieved October 28, 2012, from USA Today:
When President Obama moved to the White House, a Five Guys staffer suggested sending him a T-shirt. “That’s cheap!” Murrell shot back. Playing coy worked, and soon Obama, trailed by TV cameras, stopped by a store. He ordered a cheeseburger with lettuce, tomato, fresh jalapeños, and mustard — a classic example of Five Guys’ formula that sells 2 million burgers a week and was named Zagat’s “best fast food burger” for 2010. For this reporter, evaluating the burger first-hand was problematic: I’ve been a vegetarian for more than a dozen years.
Has lost 4.1 million in the 4 years, shift in trends. Bud lite has been increasing by 7.8 million over the 4 years. Lowest light- 2009 to 2010 miller light. Then 2011 to 2012 coors light. Observe: the millers lite took the sales of Coors light.
McDonalds 6th week: There was slight decrease in McDonalds share price as their share price close at 71.00 12. AIB 6th week: AIB Share fell during last week due to large shareholders selling their share on to the market, as result share price decrease to .149 per share. 13. Apple 6th week: there was slight as Apple CFO Peter Oppenheimer will step down in September which held the role for 15 years saw revenue grow from 8bn to 170bn annually. The share price close at 386.094.
At the end of 2010, Subway restaurants surpassed McDonald’s restaurant with 33,749 restaurants across the globe. The first Jimmy John’s opened in a garage in Charleston, Illinois on January 13, 1983 with used equipment and no menu or outdoor advertisement – selling four kinds of sandwiches and twenty-five cent Cokes. After giving samples around town, the business began to thrive. In April 1985, Liautaud bought out his father’s interest in the business, becoming sole owner. He opened his second store in Macomb, Illinois.
5 Guys Hamburgers 5 Guys Hamburgers, started in 1986 by Jerry Murrell, his wife and his four sons, began as nothing more than a small burger shack in a Virginia strip mall. Jerry started the company to give people better quality food and a different type of fast food experience. This is why 5 Guys makes their hamburgers ready-to-order with meat that has never been frozen, they offer a multitude of free toppings and the fries are never skimped on. During the beginning Jerry kept his day job while allowing his sons to oversee the shack’s operations. Jerry had always wanted to keep the company local, so he originally allowed for expansion to stretch only as far as the Washington D.C. area.
Over the course of years new items would be added to the menu; however the original Chick-fil-A sandwich would always be the leading sandwich. Since 1967 Chick-fil-A has become the second largest quick service restaurant in the United States. Currently, there are over one thousand seven hundred locations in thirty nine states. In 2012 sales reached four point six billion dollars, this was a fourteen percent increase since 2011. Chick-fil-A’s SWOT analysis Strengths *Established in the United States *1700 locations in 39 states *Successful advertising slogan: “Eat morchicken” *Well known for its chicken sandwich and other chicken products.
Because of customer demand the chain began to open stand alone restaurants in 1986, it now has 938 stand alone restaurants around the country. To be true to their mission “Be America's Best Quick-Service Restaurant” the company has drive through only restaurants for fast service and added convenience to their customer. Chick-Fil-A has also licensed, non-traditional outlets; this program allows licensees to serve delicious Chick-Fil-A food in settings such as college campuses, hospitals, airports, and business and industry locations. One creative approach that the company used was their advertising; this approach set them apart from other restaurants. The use of cows to put their restaurant out on the market was a success.
Some of the problems this business is facing have caused problems with the revenue. The previous owners health started to fail them and sales/profits declined. The menu needs an update with food variety and expansion. The servers are in their late 60’s and have a habit of calling patrons “honey”. The one and only Chef intends on retirement after 25 plus years.
Burger King and Taco Bell started in the 1950s, and Wendy's opened in 1969. Some chains, like Carl's Jr., KFC and Jack in the Box, existed before the Speedee Service System, but modified their cooking techniques after. McDonald's, which started it all, is now the world's largest fast-food chain. According to the National Restaurant Association, in 2005, sales of