Ethical Standards and CSR Within the Fast-Food Industry Holly DiDomenico Jones International University November 22, 2014 Abstract The fast food industry gives rise to debate regarding Corporate Social Responsibility and ethical business practices. Even though ethics has not been a focal point of fast food business in decades past, CSR is an emerging trend within the industry as it is in many industries the globe over. One company who has a history of ethical standards driven by a moral code, and presently exemplifies excellent Corporate Responsibility, Governance, Citizenship and Sustainability is Chick-Fil-A. Ethical Standards and CSR Within the Fast-Food Industry The Fast Food industry does hold substantial economical power in the world. Therefore, its impact on communities is significant and these companies comprising the fast food industry should demonstrate Corporate Responsibility, Governance, Citizenship and Sustainability.
Philosophy; is specifically addressed, Whole Foods core values are deeply embedded within the system which prevents them from becoming situation or person dependent. It is the employee who must adapt to the values versus the employee interpreting them in his own way. This also allows for everyone to be on the same sheet of music and the customer can expect the same type of customer service at any of the 162 stores. 7. Public image; Whole Foods wherever they may be located do support the communities in which the business is located and in which the employees reside.
Before moving forward the company’s owner, Kathy Kudler, needs to understand her company fully and have accurate knowledge about the firm’s internal and external environment. Kudler Fine Foods has several directions the organization can choose for long term success. Using a combination the three grand strategies will give Kudler Fine Foods the best opportunity for a successful expansion. Employing this strategy will allow Kudler Fine Foods to provide high quality customer service, specialty products, and focus on a niche market, which the competition cannot offer. In developing this strategy Kudler Fine Foods will be able to gain
Analysis within a business should serve as a vital function. Enabling Kundlers to compare along with identify various similarities and differences of marketing strategies. This should be true for their own business and their competitors. The overall goal is ultimately to design an ongoing profile that shows the competitor’s possible strategies and responses in change the industry. Viewing Kudler Fine Food site from a consumer perspective shows their site is user friendly, easy to navigate, and has no broken links on the web page.
The technology innovation also enables Kudler Fine Foods to advertise its product line to the public so that they can know its products and services without necessarily visiting any of its store locations. Kudler’s business innovation strategy aligns with its technology initiative, and allows it to better execute it business, manage and better control its risks as well as increase its sales and profitability. Most companies today understand that repeatable business process is one of the key
Kudler External and Internal Environmental Analysis Paper STR/581 – Strategic Planning and Implementation Instructor: Timothy De Long September 5, 2011 Kudler’s Environmental Analysis Kudler Fine Foods is one of the most successful local upscale specialty food stores in the San Diego metropolitan area. Kathy Kudler, the founder and owner of Kudler Fine Foods, saw the need for gourmet food in the local area and used the opportunity for an upscale epicurean food shop in La Jolla (Apollo Group, 2009). As industries change and grow, the importance of an organization’s ability to obtain and sustain competitive advantages increases. A key to Kudler’s ability of obtaining and sustaining its competitive advantages is the analysis of their internal and external business environment, and assessment of their competitive position and future possibilities. External Analysis Remote Environment According to Pearce and Robinson (2011), “the remote environment comprises factors that originate beyond, and usually irrespective of, any single firm’s operating situation: (1) economic, (2) social, (3) political, (4) technological, and (5) ecological factors” (p. 81).
In conclusion, marketing research is an essential part of Kudler Fine Foods’ ongoing success. Research aids in the development of marketing strategies and tactics. Part of the marketing research is to conduct competitive marketing intelligence so that the big picture can be compiled and analyzed. When all the data is collected and presented in a logical manner intelligent decision can be made. Intelligent decisions save Kudler money and
The advantages of Competitive Intelligence • Competitive Intelligence is an essential tool for an organization in order to formulate the strategies. • It is very useful for testing and validating the assumptions made by the company. • Competitive Intelligence also helps cover up the gaps where the company did not consider a pre assumptions. • It also helps to identify the threats and opportunities. Therefore in the context of the project Competitive Intelligence will help Kudler Fine Foods to identify the future happenings and to take preventive measures accordingly.
Kudler Fine Foods Virtual Organization Kudler Fine Foods (KFF) is an established business that survived the initial period successfully and grown by adding two additional stores. Because of owner’s prudent management the business presence in the market is solid, although other competitors represent a threat. Additionally the threat of handling perishable goods is also present, but competitors have the same issue plus KFF can compete with reasonable prices to make it attractive to customers (Kudler Fine Foods, 2012, p. 10). KFF needs to initiate marketing research analysis to pinpoint the areas of opportunity and improvement. In this analysis a secret shopper should be part of the research to visit stores around the three KFF establishments
Kudler Fine Foods also have various opportunities. First, the company has no direct competition they focus on attracting “discriminating gourmets who are looking for the more than organic foodstuffs, they want the best foods and excellent customer service” (Administration, Strategic Plan). Another opportunity is that