Mcdonal and Kfc Strategies

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I. Introduction The BRIC is a group of countries that include Brazil, Russia, India and China. According to Global Sherba BRIC countries have more than 40% population of the world, cover more than a quarter land of the world and contribute more than 25 percent of Global GDP. There are many opportunities and advantages for foreign companies operating in BRIC countries due to lower labor cost , production costs and many resources. Because there are much of potential profits that attracted many multinational corporations (MNC) or multinational enterprises (MNE) to enter in open their business. Beside the potential profit that the foreign companies also have to face with challenges like competitors, different culture, political. So the foreign companies must have the good strategies solutions which can be fit with these markets and able to gain sustainable success in the BRIC countries. II. Main body 1. The strategic solutions of KFC in China Kentucky Fried Chicken (KFC) has been to China in 1987 and was the first fast-food chain to open in China. The number of KFC restaurants have reach 4000 in china that showed a big successful of KFC (Mark Tanner 2013). KFC has focus much on location strategies which have contributed significant to its success in China. According to Russell and Taylor (2009) the location of business can have a critical impact on the success of company. Wisner (2008) show that making location decision is very important for service companies because it has an extremely affect on facilitate for customers access to buy your products therefore contribute much to the long term profit of company. Good location could enhance the business's competitive advantage by adding much value for its current business (Gerdeman 2012). Location decision is considered to a strong investment of company because of the cost of location, remodeling and reconstruction,

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