Maslow's Hierarchy Of Needs Maslow's Hierarchy Of

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Maslow's Hierarchy of Needs The Hierarchy of Needs, as described and proposed in 1943 by Abraham Maslow in his paper, A Theory of Human Motivation (Psychological Review, 50, p. 370-396), states that man is a perpetually wanting animal, whose motivation is the satisfaction of five basic needs. These needs have descending levels of priority and thus the lower-level needs will merit more attention from a person before they are able to move on to meeting the need immediately higher in rank, yet lower in urgency (Understanding Business, p. 260, para. 6). These needs, in order, are: Physiological needs -- literally the most basic requirements for human survival Safety needs - the need for security at work and home Social needs - the need to belong and to feel accepted within the group Esteem needs - the need for self-respect and to be valued by the group Self-actualization - the need to become everything that one is capable of becoming Hiring, training, and motivating employees is critical for small businesses, because without them growth becomes difficult, if not impossible (p. 167, para. 1). Small business owners who manage to meet the needs of their employees are therefore more able to compete successfully than competitors who struggle at this task (p. 260, para. 8). For example, physiological needs can be met by simply paying one’s employees enough that they can focus on work instead of worrying about paying rent or tending to their own growling stomachs. Providing health benefits can obviously go a long way towards meeting an employee’s need for safety, but running your business with visible competence can go even further, since it provides assurance that employees are unlikely to be laid off. It is also important that employees feel that their physical being and possessions are safe in the workplace, which can be proactively accomplished by setting

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