Marketing Strategy of Coca-Cola

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A TERM PAPER ON MARKETING STRATEGY OF COCA-COLA East West University [pic] Prepared by: Fahim Imroj Rijon Id. 2010-1-10-134 Ismail Hossain Id. 2010-1-10-160 Sadid Ahsan Id. 2010-1-10-129 Md. Thowfiqur Rahman Id. 2009-3-13-023 Submitted to: SAADIA SHABNAM Lecturer, Marketing/International Business Department of Business Administration East West University, Bangladesh Submission Date: 01.12.2011 Letter of Transmittal Saadia Shabnam Course Instructor Marketing Management Senior Lecturer Business Administration East West University Sub: Letter of transmittal Dear madam, It’s our great pleasure to submit you this report on marketing plan of Coca-cola. We have got a great experience while working on this report. We would like to leave this report to your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us anything about this report and it will be a great pleasure to work with you again in future. Sincerely yours Fahim Imroj Rijon Id. 2010-1-10-134 Ismail Hossain Id. 2010-1-10-160 Sadid Ahsan Id. 2010-1-10-129 Md. Thowfiqur Rahman Id. 2009-3-13-023 Acknowledgement First of all, we would like to thank our lecturer Saadia Shabnam; we are grateful to her for her0 cooperation in preparing this report. Her proper guidance & helpful attitude helped us to make this report. We would like to thank Mr. Ashik Reza, Team Leader, sales of Abdul Monem Ltd who really helped us by giving us most of the information, which was required for our project. We could not have done it without their help. Executive Summary More than a billion times every day, thirsty people around the world reach for

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