Marketing Strategy and Consumer Behavior Analysis for Sunsilk Shampoo

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Marketing Strategy and Consumer Behavior Analysis for Sunsilk Shampoo
Contents
About Sunsilk .................................................................................................................. 3
Part I: Product Strategy ................................................................................................... 3
Customer-value hierarchy............................................................................................ 4
Product Differentiation ................................................................................................. 5
Design......................................................................................................................... 6
Product and Brand Relationships................................................................................. 7
Product hierarchy (In case of Sunsilk): ..................................................................... 7
Product system and Mixes:....................................................................................... 8
Product Line Analysis: .............................................................................................. 8
Product Line length:.................................................................................................. 8
Product Mix Pricing: .................................................................................................. 9
Co-Branding:............................................................................................................. 9
Packaging and Labeling: .......................................................................................... 9
Part II. STP – Segmentation, Target Markets and Positioning ........................................ 9
Part III. Branding ........................................................................................................... 10
Target Customer...

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APA Citation

Marketing Strategy and Consumer Behavior Analysis for Sunsilk Shampoo. Anti Essays. Retrieved September 1, 2014, from the World Wide Web: http://www.antiessays.com/free-essays/Marketing-Strategy-And-Consumer-Behavior-Analysis-56811.html