Marketing Strategy and Consumer Behavior Analysis for Sunsilk Shampoo

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Marketing Strategy and Consumer Behavior Analysis for Sunsilk Shampoo Contents About Sunsilk .................................................................................................................. 3 Part I: Product Strategy ................................................................................................... 3 Customer-value hierarchy............................................................................................ 4 Product Differentiation ................................................................................................. 5 Design......................................................................................................................... 6 Product and Brand Relationships................................................................................. 7 Product hierarchy (In case of Sunsilk): ..................................................................... 7 Product system and Mixes:....................................................................................... 8 Product Line Analysis: .............................................................................................. 8 Product Line length:.................................................................................................. 8 Product Mix Pricing: .................................................................................................. 9 Co-Branding:............................................................................................................. 9 Packaging and Labeling: .......................................................................................... 9 Part II. STP – Segmentation, Target Markets and Positioning ........................................ 9 Part III. Branding
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