Marketing Strategy Essay

274 Words2 Pages
1. (a) Due to differences between emerging and developed markets, marketing strategists need to adjust the formulating of an STP strategy in emerging markets. Discuss, giving examples of countries and product/s you are familiar with (15 marks) (b) Using your case study as an example, indicate how you would evaluate the effectiveness of your organisation’s positioning strategy during the strategy analysis processes. (10 marks) 2. Outline the interaction between market attractiveness and business position in the strategy (a) development and (b) formulation processes. (25 marks) 3. (a) Giving examples outline the differences in scope and resource deployment between Prospectors and Defenders in the Miles and Snow typology. (10 marks) (b) Giving examples, discuss the importance of environmental factors when using Miles and Snow framework to undertake competitor analysis. (15marks) 4. “It is important to critically evaluate the resources of an organisation when formulating marketing strategy”. Discuss this statement with reference to your first assignment. Be specific and precise about the various theories and evaluation criteria used in analysing the organisation you used in your assignments. (25 marks) 5. With reference to 5 specific ratios you employed in assessing the financial position of the organisation in your assignments, discuss why financial analysis is an important measure of the effectiveness of a marketing strategy. (25 marks) 6. (a) Define and discuss the five strategies a market leader may use to retain their leading share position in declining markets. Support your answer with relevant examples. (15 marks) (b) Giving examples, indicate the strategic options available during the growth phase of the PLC to an organisation that is a market challenger in its industry? (10

More about Marketing Strategy Essay

Open Document