Marketing Research Proposal for Automotive Acessories

MARKETING RESEARCH
Term 3, PGDM 2012 – 14

Market research proposal on: Automobile Accessories

Submitted To,
Dr. M R Suresh

Submitted By,
Group No. C4, Section C 1. Md. Shahbaaz Roomy Akhtar (12149) 2. Shiron Ponnappa (12167) 3. Sriharsha V (12170) 4. Subhash M (12171) 5. Taher Mushtaq H M (12174) 6. Vinay A Hamasagar (12177)
Date of Submission: 07/02/2013 (Ver. 2)
Contents
1. Executive summary 2 2. Introduction 2 3. Organisational Context 3 4. Research Purpose 3 5. Objectives 4 6. Desk Research 4 a. Purpose 4 b. Procedure 5 7. Qualitative Research 5 a. Purpose 5 b. Population and Sampling 6 8. Information Requirements Planning 6 9. Quantitative Research 7 a. Purpose 7 b. Population and Sampling 8 c. Procedure 8 10. Reporting 9 11. Timing 9 12. Fees 10

1. Executive summary

In India, car accessories have gained popularity in recent times with growing usage of high end cars. The market can be divided into interior and exterior car accessories. In the Indian market, interior car accessories are more popular. The trend of using high-tech accessories in cars is growing rapidly although small cars are preferred by Indian consumers. Organized players are also increasing their service offerings by opening more branded stores and making their products readily available. The overall sales of cars is also increasing in India which provides growth potential to both organised as well as unorganised players. The growing need for comfort has helped online car accessories shopping as well. The trend for car accessories shatters the myth that bigger expensive cars are better than smaller economical cars. Car accessories is now a major chunk of the Indian car market. 2. Introduction

“Automobile Accessories shall consider all non-essential automotive parts which enhance the