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Marketing Research Paper

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Marketing Research Paper
MKT/421
May 23, 2013

Marketing Research Paper
Introduction
Marketing research is a very important part of all companies throughout the world and is the key factor to get an advantage over competitors. Marketing research is any organized effort to gather information about markets or customers. Market research provides important information to identify and analyze the market need, market size and competition.   This following paper will go over how important it is to have market research going on throughout the organization of Kudler Fine Foods. It will go over their strategies and tactics for their marketing research and I will also identify the areas where additional marketing research would or should be needed.
A little introduction of Kudler fine foods
Kudler fine foods would be called one of the very high end grocery stores throughout the world. They sell fresh produce, fresh meat, high dollar wines and other top of the line specialty food items. Their locations are usually placed in areas that some would say “the rich side of town”.   The Kudler fine foods mission is to “provide our customers the finest in selected food stuffs, wine and related needs in an unparalleled consumer environment.”
Importance of Marketing Research
Marketing research is a very big part of any organization because of what it does to bring out the companies name and bring in more profits. Kudler fine foods have been doing just that by using their Strategic Objective which is to “increase Loyalty and Profitability of consumers.” Right now it seems to be working because of the three main strategic objectives they use which are; Expending Services (revenue Increase) where Kudler throws parties in the store to really get the customers inside so that they are able to learn how to really prepare their specialty foods. Kudler uses world-renowned chefs, local celebrities and other food experts to do these classes or seminars. They see it as it is, the more time...

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