ARTICLE REVIEW ON WESTJET WestJet and WestJet Vacations named top brands in national study WestJet was founded in 1996 by Clive Beddoe. WestJet is Canada's most preferred airline, offering scheduled service to 81 destinations in North America, Central America and the Caribbean. Powered by an award-winning culture of care, WestJet has pioneered low-cost flying in Canada. As westjet is nationally recognized on top,it has more than 8,600 WestJetters across Canada and now they a planning to launch a low-cost regional airline in 2013. WestJet strives to be one of the five most successful international airlines in the world.
Without prior market penetration of an organization’s competetitors, the usefulness and effectiveness of properly marketing a new product or service can be quite burdensome. This is due to the fact that an organization runs a major risk of constantly striving to maintain its customer base, as the new type of product or service has not yet been introduced into the maintstream. Additionally, pricing may be an issue based upon: Should pricing be very low to attract new buyers?, or Should pricing be set high to offset initial entry into a new marketplace? These are the questions that an organization must face, but for the most part, being a
IST 7020 Business Case Template Paper In a perfect world a project would never fail. However, there are numerous reasons as to why a project does fail. Such as lack of planning, not knowing project risks, undefined objectives and goals, scope creep, unclear business requirements, or poorly defined roles and responsibilities in the business case. The business case defines why a project is being undertaken. Without a solid business case, a project will not stand up to scrutiny.
Easy jet is the largest air line in terms of passengers volume – ‘59 million’ (Easy Jet corporate media file, p.3) in UK and internationally across 30 countries with flight scheduled services of ‘600 routes’ as well as the fourth largest short-haul carrier in Europe with a market share of ‘8%’ (Easy jet annual report, 2012, p.12). In order to promote efficient service to customers, they introduce speed boarding that gives passenger’s greater choice over their seat arrangements. Furthermore, the volumes of passenger’s turnover have increased their financial performance to ‘£317 million’ (p.9) profit before tax and after tax of ‘£255 million’ (p.19). Their annual report can be assess at http://2012annualreport.easyjet.com/downloads/PDFs/Full_Annual_Report_2012.pdf and http://corporate.easyjet.com/~/media/Files/E/Easyjet-Plc-V2/pdf/content/press-info-kit.pdf a. Table: The vocabulary of strategy in Easy jet airline (2012 annual report) Term Definition Example (including why chosen and evidence Mission Overriding purpose in line with values or expectations of stakeholders Their mission statement is to ‘leverage cost advantage, leading market position, and brand to deliver point-to-point low fares with operational
(Ayling, 2005). British Airways group consists of British Airways Plc and there are also a number of subsidiary companies such as British Airways Holidays Limited and British Airways Travel Shops Limited. The cargo service offered by British Airways is the worlds fifth-largest cargo airline and transports over 740 million kilos of freight, mail and courier traffic each year. (Internet site 1).
Virgin’s highest business profile has been boosted by its big stake in the airlines. Virgin Atlantic Airline is an international undertaking with over 30 destinations. However, the company has businesses spread out in various industries, from financial services to railways, from soft drinks to cosmetics. A brief History of Virgin Atlantic Airlines Virgin was founded in early 1970 as a mail order record business but later went on to become a music publishing and retailing private company. Back in 1980’s Sir Richard
LEARNING QUESTIONS WEEK 1 DeVry University 1. It very important for HR to be a strategic business partner that way everyone has the company’s goals and missions at heart and there is no misunderstanding as to what is expected. With the appropriate partners, a company will grow successfully over time. It is hard to have a business relationship if there is no understanding of what is truly needed or if a department is left out of the loop. The HR department is one of the most valuable departments in a company.
At the heart of the QIP program is the philosophy that quality must be a part of the way that FedEx does business, not part of the time, but all of the time As a result, themes such as “Do it right the first time,” ”Make the first time you do it the only time anyone has to,” and “Q=P” (quality = productivity”) are important parts of the FedEx culture. To reinforce
Mohsen AmiriBesheli Human Resource Management in British Airways 0. Introduction to the British Airway British Airways is the UK’s largest international airline, flying to over 300 destinations, to the lots of international airports. British Airway is one of the biggest scheduled international passenger airlines in the worlds. The center of BA is Heathrow, London, UK. In 2007/2008 their moved nearly 33 million people.
Why is the idea of a 'line of fit' such a useful concept in explaining how an operations strategy can be implemented successfully? Changing customer demands puts pressure on companies to develop exceptional strategies that allows the company to remain competitive. Developing an exceptional strategy is just the first step in the process. Implementing the strategy comes with its own difficulty and if not managed properly can derail a company’s operations. Without effective implementation, no operations strategy can succeed.