Marketing Planning At Qode

298 Words2 Pages
MKT230 CP wk2 Marketing Planning at Qode Rick Szarkowski, a leader and team oriented individual at Qode laid out three options in terms of bringing the level of the product and services to a higher level. Rick’s team job as strategic planners is to find the best possible way for this to be implemented. The first option is to continue the campaign by trying to create multi-partnerships with major brands especially consumer brands. These well known brands might include industries from fast food restaurants, music companies, TV, radio stations, etc. The strategic planning of this option plays into the role of using the resources of its partnerships to create an explosion of popularity. Qode’s functional planning will include the present staff and develop the product to tailor fit to each demographic. Through constant persistence, Qode plans to keep trying to get a major company to join forces with the plan thus stepping up marketing their own brand, Qode. Qode uses sophisticated “codes,” and will implement their product to individual phone carriers and marketing through it while continuing measuring success by revenue. The second option involves the use of social networking. This plan includes using popular websites and popular social networking sites where individuals connect. The strategic plan is to get the word out through friends of friends and make it the new heard of product through popularity. There is less money going into this option it might be the best route to go. The third option suggested is the focus on the brand-driven distribution, which allows consumers to try a product before purchasing. This option may cost more funds, but aids in familiarity and consumers love to try products free and this helps them to make quicker decisions. Shirlene Furbush

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