Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
First, offering to purchase on the website will gain more attention from customers because of the convenience of time. Time plays a huge role in customer’s experience, for that reason customers will gain the easy of buying products online at Kudler Fine Foods. Additionally, KFF can advertise the unique products and services offered added to having customers enjoy the benefit of shopping online. For instance, coupons, weekly specials, gift cards are some of the incentives that the website can offer to attract more customers’ trough the website and increase revenue. In conclusion, Kudler Fine Foods needs an effective management team to operate successfully at their best ability by allowing them to implement their knowledge and skills to improve productivity around the business.
Executive Summary Starting with a little seed money from the owners, Sift Bakery was founded with the goal of providing a guilt free dessert that delivers an OMG factor to all their customers through superior customer service and trendy décor. With already acquired knowledge in the specialty baking market for California and increasing pressure from competition it is suggested that Sift implement a steady expansion strategy combining retail and baking stores to increase overall sales roughly 35% year over year and maintaining consistent operating expenses. Sift has remained strong in certain demographics to hold their position as a specialty bakery however, with the spawn of new social media and marketing platforms available, Sift is shifting its efforts to accommodate the increase in new marketing tactics and branding strategy. Considering the high level of competition in the Bay Area market, Sift has considered a few options to increase their footprint. As suggested, it is believed that implementing a targeted and focused expansion based on the current business model will accomplish the overall goal while managing the growth based on financial indicators and health of the business.
Oakville and Vaughan are the primary locations under analysis (Exhibit 1). While the market in Oakville is promising given its higher median incomes, Vaughan is a more viable location given its higher population density. This ultimately creates a more promising environment for the catering business. In addition, the amount of young adults, who will be Marble Slab’s secondary target market, is more than doubled those located in Oakville. Given that ice cream is seen as an affordable treat as opposed to a luxury good, Oakville’s higher median income is an irrelevant fact.
They will regular have special offers on within stores around the country also. Tesco’s sales promotions are the Clubcard points and school tokens. The Clubcard points try to make shopping better for their customers. This type of promotional technique attracts the customer who is looking for discounts and other types of saving options. The school tokens are a good sales promotion because to get this sales promotion you have to buy products from the store to a certain price.
To keep up with growing demand they also have an online shop supporting an international customer base. High-class outlets are seen as competitors as opposed to international corporations with wide and well known product portfolios. Hotel Chocolat is always looking for new ways to increase its product collection, but also aims to change just over a quarter of its range each year. This is done predominately through a chocolate tasting club where for a fee, members can sample and offer feedback on new creations. Two reasons for this constant product rejuvenation are to maintain current consumer interest and hopefully draw in new customers, but also to detract other companies from mimicking its ideas.
Moreover, this will meet the needs of customers and sales personnel, as well as marketing strategies to promote the new chocolate bar. A positioning factor will allow a solid plan and image that anticipates customer’s needs. However, the appropriate pricing strategy is necessary to stay in line with competitors. The chocolate bar will be accessible within price and within stores which will offer the new product. The first element of the estimating tool is it needs to be easy to access, as well as aesthetically pleasing.
The Chattanooga Ice Cream Division Case Analysis Introduction Teamwork has become a powerful part of the management styles in corporate organizations. It has become a major factor that enhances decision making in most organizations. Teamwork is an essential part of employee motivation and the management process. Teamwork is important not only because it enhances decision –making but it also helps the organization achieve their goals through collaborative efforts. Effective leadership uses this concept as a high level tool of their management process and to add more value to the organizational outcome.
Strengths I will be talking about the SWOT Analysis for Innocent drink. Firstly I will be talking about the strengths, ethical brand image which this means that they know what the impact it have on the environments. Secondly innocent drink t has a 75% share of the £169m UK smoothie market which this means that that have lot of market shears. Thirdly Innocent sells a wide range of products such as Smoothies, juices, smoothies or kids, veg pots and fruit tubes which this means that they have lot products which will attract customers. Weakness The first weakness that Innocent have is that they have a premium pricing strategy which this define that their pricing are higher than other which people will find other cheap drinks to buy.
It's easier to focus when there are only 20 people in one class rather then 60 people. There are many students who need face to face time with their professor especially the first two years of college, and community colleges make it so much easier to do so. In conclusion, community college is the way to go. The cost is reduced dramatically, if a student isn't too sure of what they want to be, it wouldn't harm their wallet as nearly as bad as a university would, and the class sizes are incredibly smaller so it would be much easier to focus and seek the help you need when you need it. Although many people want to experience living on campus at a big name university, community colleges provide better opportunities without costing a fortune.