Marketing Plan for an Imaginary Brand

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A Marketing Plan for an Imaginary Brand F50 Soccer Shoes by Anan Jamnansribejra ASSUMPTION UNIVERSITY Graduate School of Business F50 Soccer Shoes Index Index Page 2 Introduction Page 3 The 4 P’s Page 5 Analyzing the Macroenvironment Page 9 Market Segmentation Page 12 Market Introduction and development Page 14 SWOT Analysis Page 17 Conclusion Page 21 Introduction This Marketing Plan is based on an imaginary Brand, which is about to release its first line of products. Any similarities to existing brands or their products are not on purpose and serve as a pure imaginary example that will be utilized to show the process of how to offer a certain product to its market and chosen marketing steps involved. When considering to launch a line of product, the brand’s image should be chosen that will later on be identified with its future line of products as well as which segment of the market it should be targeted on. Today, in order to be successful globalization is a key ingredient, since it allows you to expand to additional markets as well as lowering your production costs. Keeping this in mind, lets consider our imaginary brand F50 and it’s first line of products, soccer shoes or in short, the F50 soccer shoe. After passing the decision making process of what kind of brand we actually want to be and represent, we chose to be an international brand, due to the facts that our production will be done in Thailand and our targeted market will be Germany. Reasons for that are cost efficient production as well as high profits, due to the marginal high selling prices in Europe or Germany respectively. Logistics or distribution were accounted for and turned out to be enhancing business
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