Marketing Mix Of Wendy's

1448 Words6 Pages
Marketing Mix of Wendy’s Marketing is needed to promote a good or a service to consumers. The process of marketing enables the company to indentify, satisfy, and maintain the relationship with the consumer. Determining the interest of a product, strategy to generate sales, development of the business and building relationships with consumers will allow for a company to be successful. After the interest is determined, creating a marketing mix is needed to ensure that the correct audience will be targeted for the good or product. The marketing mix is made up of the 4 P’s. The 4 P’s are product, price, promotion, and place. In order for marketing managers to have the ability to control the wants and needs of the consumer, the 4 P’s of marketing should be followed. Wendy’s Old Fashioned Hamburgers is an example of an organization, and who is a competitor is the fast food industry, that has used the 4 P’s of marketing to generate success and relationships with the consumers. The 4 P’s Businesses need to make sure that the right product is being sold to the right person. The right person is buying it at the right time. The right price has been put on the product. The product is being sold at the right place at the right time. Determining the target customer group is the first step to begin before beginning the 4 P’s. Product Customer satisfaction is important and the focal point in marketing. Indentifying the need of the consumer, anticipating the needs and the wants of the consumer, and maintaining a satisfaction of a product is important. After a buyer purchases a good and after the good is consumed, the goal of the company is to meet the needs of the consumer. Decisions that are made concerning product include appearance of the product, the functionality, packaging, and the service that the product serves. Wendy’s Old Fashioned Hamburgers uses its
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