Marketing for New Product

1800 Words8 Pages
Dualit NewGen is a famous and world wide home appliances company. They have a wide variety of products for a wide range of tasks in the house from ovens and coffee machines to toasters. They are a company with fundamental goals and success with high efficiency and quality products with luxurious look and feel for every customer. The company was started by German, Max Gort-Barten who after world war two bought a warehouse in Britain in order to flourish in his engineering skills. The company saw their toaster hit the shelf’s in John Lewis in the 70’s which helped it gain the entrance into the market. However, it wasn’t until the 80’s when Dualit’s toasters become the must-have home appliance as their sales rose significantly and the company had to expand in order to keep orders. The purpose of this essay is to examine how successful Dualit’s products in the toaster range have been with reference to the four P’s of marketing and analyzing the firm’s market strategy in achieving its objectives. The essay will also recommend if any possible alternations could be made in the benefit of the firms trading. One of the four P’s is the price. When it comes to customers, price is an essential factor when decided where to spend their money. Thus, it’s essential the firms provide the best price for best quality. Dualit’s toasters could be described as value-based pricing, provide very high quality for customers with a range of technological benefits such as multi-slot heating temperatures aimed at achieving the highest quality possible to meet the needs of the customer. This is a key feature of Dualit’s marketing strategy via the NewGen toaster which gives it a significant advantage over other competitors in the toaster products. The Dualit NewGen is on sale at £195, a high price for a toaster which could be a turn down for a lot of customers. Competitors such as DeLonghi

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