LIVORIA SANDWICHES EXECUTIVE SUMMARY This report examines the current situation of the company and alternatives available to increase overall profitability and cash flow. The first alternative explores the option of franchising the company and the second alternative examines the effect of expanding the product line. The second option is recommended as it has a more profound effect on profitability while responding to the consumer preferences in Dawkins. The second option also meets the target net income of 1.1 million dollars by 2015. In addition to these important measures, the company’s product is maintained at a high level of quality.
The history, development, and growth of the company over time First, I will discuss how Whole Foods was developed and its history. John Mackey, entrepreneurial history began with a single store which has now grown to the nation’s leading natural food chain. Whole Foods represent a healthy, socially responsible lifestyle that customers can identify with. The company set itself aside from competitors by focusing on quality as excellence and innovation that allows them to charge a premium price for premium products. For the last 39 years this strategy has allowed them to be successful.
The third thing that they do an excellent job at doing is researching their future growth. Recently QuikTrip has dedicated much of its resources to improving the stores ability to produce food on site. They have designed a new and improved store that they call a "Gen 3" and it includes a full service counter that provides customers with soft serve ice cream, hot pretzels, and a variety of coffee and fruit drinks. They have realized that not only is the margin that they make on these types of items much larger than that of gas, but by offering these items that the majority of their competitors do not they are attracting more business. The new store design is very appealing to people because it has a lot more to offer, the feedback has been so positive that they have made plans to only build Gen 3 stores from now on.
Kimbaly Franzer Kuddler Fine Foods MKT 421 February 1, 2012 Introduction Through a variety of sales and marketing strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer focused programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to achieve quality results (Kudler Fine Foods). Making sure the company is improving the customer’s value chain while instilling loyalty is hoped to increase higher margins in product sales the next step for this company. There are many ways that Kudler can increase profits and provide the customers the needs and wants. Some ways to do that is the catering side of the company,
Kudler Fine Foods Marketing MKT/421 November 5, 2012 Kudler Fine Foods Marketing Kudler Fine Foods, an upscale specialty food store, has a clear, concise marketing vision for the upcoming year. The marketing overview found on the company’s intranet site states: Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers (Kerin, Hartley, & Rudelius, 2011). To achieve these objectives marketing research and strategic planning is needed. According to the text, Marketing, marketing research is defined as the process of defining a marketing
* Meets the desire of Paul Livoria * Additional revenue source ( appendix 4) * Increasing franchising trend, 70% of restaurants in Dawkins are franchises * Takes advantage of population growth and high family disposal income in Dawkins * A strong motive for franchise managers to make their restaurants as profitable as possible * An opportunity to improve menu base on local demand, shared innovative ideas and success stories among franchisees that can help strengthened growth Cons * Risk of losing sandwich quality as managers might not comply to standard procedures or invest in people or maintenance * Additional cost of finding and monitoring company managers * In case of failure to comply to franchise agreement, terminating the contract can be costly and difficult * Increasing strict quality heath control in Dawkins and risk of losing franchises that do not adhere to these quality
Sysco even offers cash and carry for those that prefer to purchase small orders and take them on the spot. Sysco competes with many other national distributors, such as, US Foods, Performance Food Group, and many others. Heavy competition with US Foods is one reason why sysco adapted their own brand products like: Supreme Sysco, a premium and rare products targeted to upper class customers. Imperial Sysco, high quality products produced in selected regions. Classic Sysco, fine quality products.
A monopolistic Competition market has many sellers and provides good substitutes but differentiates their products from other companies. The nature of competition in a monopolistic market focuses on marketing, special features and pricing (Colander, 2010). Kudler Fine Foods has only a few competitors in the market that offers the same products and service to its customers. This market structure has negative and positive effects. A positive effect of Kudler Fine Foods in a monopolistic market structure is that they lead in the market and can increase competition between companies and make massive profits by setting higher prices (Colander, 2010).
They achieve this by regularly asking customers and staff to point out areas of improvement. Aims 1.To maximase sales 2. To grow and maintain the number one retail company in the UK 3. Tesco wants to outshine their competitors and remain the market leader 4. The main aim of Tesco is to maximise profit 5.
Smucker’s Expansion Strategy MGT455 Online College I. Overview: In 1879, the J.M. Smucker Company was founded by Jerome Monroe Smucker in Orville, Ohio. Smucker started by selling apple butter to their local community and has since grown into a leader in the market of branded food. The company has grown successfully through increasing the market share of existing brands, introducing new products, and by making strategic acquisitions. Smucker has acquired many highly regarded brands, including Jif, Crisco, Hungry Jack, Pillsbury, and Folgers (Thompson, et al., 2010, C-257).