1. How can professional codes of ethics help marketers to make the correct choice?
Professional codes of ethics offer direction to marketers to make the correct choice. The American Marketing Association’s Code of Ethics for Professional Conduct provides marketers with conceptual guidance regarding ethical values such as honesty and fairness and the rights and duties of parties in the exchange process.
The AMA code asks members to apply the basic rule of professional ethics, which is to not knowingly do harm. It also asks members to follow all applicable laws and regulations.
2. Describe the role of the Ethics Officer in a corporation. What are the fundamental building blocks of a good, comprehensive ethics program that is created for the purpose of educating employees?
The role of the Ethics Officer is to ensure that the corporation’s ethics and values remain from and center to all employees and in the business practices. Also, Ethics Officer is responsible for the global ethics office, which is created to provide guidance, education and training to all of the employees and to help them comply with the code of ethics in their work environments.
3. What are some of the issues relating to online marketing and ethical conduct?
Because of the powerful new technologies such as Internet, today’s sales people are pushy, invasive, and disruptive. Although consumers have complained fiercely to state and federal lawmakers, spam, telemarketing, paid inclusions and other forms of direct marketing have some protection under the First Amendment of the US Constitution. The ethical conflict is between a consumer’s right to privacy and a marketer’s right to disseminate information. Both sides have powerful arguments. Everyone agrees, however, that for the Internet to realize its full potential, it has to become more trustworthy.