Lane Bryant: Business Analysis Trina Brand Managerial Marketing BUS 620 July 23, 2012 Lane Bryant: Business Analysis Abstract Marketing strategies are necessary for the success of any business or company. This paper focuses on the generic marketing strategy and market segmentation of Lane Bryant. A couple of the generic marketing strategies are combined with specific market segmentation to aid in achieving high profits and retail success. Introduction The primary goal for companies is to generate profit, maintain stability and achieve substantial growth. Therefore, companies employ various strategies to advertise and sell their products or services.
Amber Murray Snap Caps Maddie Bradshaw established M3 Girl Design, LLC, in 2006 when she was 10 years old. Since then, her business has grown generating 1.6 million dollars of revenue in 2008 and currently is making over 5million dollars in sales. [ (Cheney, 2009) ] Although Maddie is the creator of M3 girl design, she runs the business with her sister Margot and their Mom, hence the name M3. Maddie is responsible for the creation of Snap Caps, “the original interchangeable bottle cap necklace.” She has extended her products to boot “huggers”, hair bows, keepsakes, stationery, memo boards, picture frames and bracelets. M3 girl designs have also created “Sparks of Life” which is tailored towards mature teenage girls.
“When quizzed, they rattle off a list of favorite designers as if they're reciting the periodic table, instantly recognize the significance of Glickman's purse being a Jil Sander, and rhapsodize over the genius of Andre, a personal shopper at Mazza Gallerie's Neiman Marcus. (Alter).” Fitting in can be crucial at a younger age. You want to know the latest trends and wear what everyone else is wearing. Although, in some cases just showing you can afford a certain brand shows your high class status. In Alter’s article, the girls all state where they buy clothes, what they wear and all have personal shoppers to help them find new trends.
Natasha Eason Engl Comp Sec 214 Sept 20, 2011 Ad Analysis Essay Cover Girl is one of the most successful cosmetic companies in the world. In this ad Cover Girl is trying to endorse the product Exact Eyelight Mascara. The ad to me seems to target young and middle age woman of any race or some men that think that they can make their women (spouse) look like the model in the ad. The ad uses white and nude like colors, very large text and a very close up picture of the model to show how the new mascara will bring out a person’s eye. It shows the four different shades that the mascara is available in on the side to try to get the target audience attention.
Since people tend to pursue things they don’t possess, a mature appearance could become a possible pursuit for adolescent. For instance, when I shop in the Oak Wood Mall in Eau Claire, I can see a large amount of children dressed in beautiful mature outfits and shop with their mothers. Their outfit is nice and eye-catching. Similarly, the adult-style underwear from A&F are marketed as a fashion of maturity. The sexy words “eye candy” and “wink wink” grab people’s attention, and the products are not bad because they are in fashion and feel comfortable.
Women-led angel groups are trying to improve that statistic. There are now nine such groups in the U.S. - including a group that started last month in Kansas City called Women's Capital Connection - and about 15 with significant female membership, according to the Angel Capital Association. These groups are spreading considerable amounts of capital throughout a diverse range of sectors - from consumer goods to life sciences - and women entrepreneurs are finding a new place to turn when raising
Out of the 15 samples I acquired, 14 had at least one adjective. Therefore this validates that adjectives are a common language technique used in advertising teenage cosmetics. Adjectives are used in cosmetic advertisements to build the desire to have the product. It portrays the product in a way that makes it look alluring and in turn lures the consumer, teenage girls, in. They are used to highlight and elaborate the marketing points of the product, making it more desirable.
Victoria’s Secret Pink: Keeping the Brand Hot Synopsis This case illustrates the general strategy employed by Victoria’s Secret to acquire a new segment of customers through the introduction of its brand Pink. Pink is a line of “loungewear” (sweatpants, T-shirts, pajamas, bras and panties, pillows and bedding) targeted toward 18-30 year old females. The garments feature comfortable cuts and mostly cotton fabrics in bright colors. New garments are introduced every three or four weeks. The image is one of “cute and playful” versus the more overtly sexy image of the core brand.
P5 Explain how internet marketing has made a selected business more efficient, effective and successful. The opportunities for business efficiency based on the increasing availability of the web technology which gives Perfect Paints all kinds of opportunities to speed up the interactions with both suppliers and customers. Therefore this can lead to a number of efficiencies. Firstly, the supply chain efficiencies is when a business will always be both a buyer and a seller, buying products from other businesses, buying product from others and selling to others or private consumers. A company like Perfect Paints has to buy the materials it used before it can sell finished products.
Who Influcened Fashion Celeberties such as Madonnna and Michael Jackson had a major influence on fashion in the 1980s. The majority of teen girls looked up to Madonna as a role model and a major fashion icon of this time, where as teenaged boys looked up to Michael Jackson. Madonna was entilted "Material Girl" and this was known as the "Like A Virgin Era". Madonna entered the music scene with her what is known as,"street urchin" look—short skirts over leggings, necklaces, rubber bracelets, fishnet gloves, hairbows, long layered strings of beads, bleached, untidy hair with dark roots, head bands, and lace ribbons. In her "Like A Virgin" phase, millions of young girls around the world emulated her fashion that included brassieres worn as outerwear, huge crucifix jewellery, lace gloves, tulle skirts, and boytoy belts.