Table of contents
1 INTRODUCTION P4
2 QUESTION ONE P5
4 CONCLUSION p.7
5 REFERENCES p.8
Technology is constantly growing and expanding and this gives many organisations the chance to expand their brand to places in the international market. This is used to increase sales and create a synergy within the marketing communication. Online marketing will allow Brew-Master to launch their brand to the target market they trying to reach.
2 QUESTION ONE
There are many different kinds of marketing applications that Brew-Master can make use of on their website in order to market their new RedBarley whiskey to the international client base. There are 5 applications such as E-Commerce, online market research, service and support lines, e-mail marketing and SMS marketing that are possible for Brew-Master to use.
E-commerce are sites on the internet that one can go on to access links to other different kinds of sites that offer the same thing you are looking for. Brew-Master needs to make sure that they use proper infrastructure with basic technology and tools so that the audience are able to use it easily and to its full potential. These sites with links to other sites are known as Cybermalls. A vertical cybermall will be used, which means that one site will have different brands of the same thing. When one looks on the internet for different alcohol, Brew-Master’s website can be a link to click on. This will benefit the organisation as it saves time and money for the organisation and no travelling is needed. People are able to visit the site, order the whiskey and there are no complications.
Another application that can be used is online market research. This is where the consumers opinion matters. The organisation needs to set up a customer profile on their website where consumers are able to give feedback about the product or their services to Brew-Master....