Part 1 a) The environmental influences that face E Ltd proposed expansion into Europe can be identified and explained using the P.E.S.T analysis concept as described in B291 “Financial accounting” (unit 1 p47). P.E.S.T stands for political / legal, economic, social / demographic and technological. A big impact on Eleonora’s decision to invest in a foreign country will be her sales strategy. Are products sold via a UK website or will they be sold via a sales team based in a subsidiary branch in the relevant country? The environmental influences are described below: Political / Legal Different countries have different rules relating to business.
Internal and external customers provide business with information about how their products are used, new opportunities for their business, trouble-shoot issues with their product, and organise workloads. Operational plans include customer service processes and product development. These plans include: * Understanding customer needs (internal/external – current/future) * Expectations of Customers * Research results -target markets , sampling and profiling, market segmentation, needs * Collection and analysis of information collected Customer needs can continually change being influenced by the economy, social and political events, trends and movements. Organisations use change management practises to pre-empt changes wherever possible, and also to be ready for change. To do this, organisations need to be aware of the following: * Identify what customers are buying and what benefits they purchase * Understand why customers will or do purchase * Know when customers are likely to buy By knowing the customer, organisations can plan to meet their needs.
This paper will describe how a company conducts a SWOTT analysis. The internal and external analysis of Scents & Things in relation to the organizations forces and trends such as; Economic, Technological, Strategy, Legal/Regulatory, Innovation, Structure, Resources, and Culture. This paper will also classify one primary strength, weakness, opportunity, threat and trend if possible for each of the factors. Following the end of this paper, a SWOTT Analysis Table will sum up the findings of the forces and factors relative to Scents & Things. SWOTT Analysis For Scents & Things to perform a SWOTT Analysis, the company has to answer the following questions about the company’s strengths; the advantages, resources, strengths in the market, and what does the organization do better than the competition.
Some of the national brands that Asos distributes are: Diesel, French Connection, Karen Millen, Mango and Warehouse; while it’s own brands are Asos white; a clear-cut range of clothes crafted in premium fabrics, Asos swim for swimwear, Asos Black which is a more expensive line, Asos maternity for pregnant women, Asos CURVE for plus size women, Asos petite for small sizes, Asos Revived which inspired from vintage styles and “the green room”. Moreover, it is quite interesting to mention the fact that in 2006 Asos was the first UK online store that launched a catwalk show. The aimed customers are women at the age of 16-34 years old. However, Asos attracts 11 million unique visitors a month and has 4.8 million registered users and 1.9 million active customers (Asos, 2010); numbers that have been increasing dramatically over the last years. The aim of this report is to identify the element that make the company what it is today as well as analyze these elements against the academic models so as to form conclusions on the company’s overall performance.
Explain key concepts such as segmentation, target marketing and product positioning. 2. Explain the four elements of the marketing mix: product strategies, pricing strategies, promotion strategies and distribution strategies. 3. Classify factors in the external marketing environment as either opportunities or threats as well as interpret internal company factors to create a SWOT analysis.
It is an essential basis for other chapters which investigate Pilkington’s motives for internalization, used entry modes and reasons for choosing particular countries. This report aims to give a critical evaluation of Pilkington’s international expansion. The theory of management provides many analytical tools which help to evaluate particular phenomena, including issues connected with international expansion. In this report the following tools are used: PEST analysis, Industry Life Cycle analysis, Key Success Factors analysis, Porter’s Five Forces analysis, SWOT analysis, Porter’s Diamond of National Competitive Advantage and Market Screening. The use of many analytical tools allows evaluating many levels of company’s environment and specifying its position among competitors.
The competition must be also addressed; their advantages, costs of operation, products, strategies and also their strengths and weaknesses. At this step the pertinent laws and regulations and the labor and social issues must be verified. The company must also take a look at the economy and at the technological innovations that can affect the industry. The third recommended step is an internal strengths and weaknesses analysis to understand clearly how the organization can compete. Finance issues have to be evaluated; balance sheets, income statements, real estate, loans, among other factors.
Business Writing Portfolio Zack Harris AGBM1210A2 April 18, 2011 Robert Williams Business Writing Portfolio Outline A. Plan * Consider the Circumstances * Collect Information * Select the right Communication Form * Organize the Data B. Write * Consider the Audience * Constitute the Message C. Complete * Study the Message * Consider the design * Proofread * Allocate the Message Retail Clothing Store 4567 Westerville Columbus, Ohio 45408. 614-333-1212. Fax 614-987-3456 April 16, 2011 Store Managers Unique Design 8515 Stevens Drive Augusta, GA, 30907 Subject: New Store Hours Dear Store Managers: I am writing to inform you of an operational change in the company.
The critical components and subassemblies that make a major difference in the performance and cost of the finished product are currently outsourced to external suppliers. 1.3 The desired outcome After conclusion of this business case it should be clear how to link insourcing/outsourcing decisions to strategic corporate requirements, including the need to define core competencies. Furthermore the qualitative and quantitative considerations associated with
Submit this document with any required evidence attached. See specifications below for details. Performance objective The candidate must demonstrate ability, knowledge and skills in identifying and evaluating marketing opportunities. Assessment description New marketing opportunities require managers to conduct analyses of the market environment to identify and evaluate the viability of opportunities. This assessment will identify how you can apply your knowledge of the theory involved with identifying and evaluating marketing opportunities to a case study.