Current Trends In The Economic Environment

370 Words2 Pages
3. Discuss current trends in the economic environment of which marketers must be Aware and provide examples of companies’ responses to each trend. The economic environment consists of factors that affect consumer purchasing power and spending patterns. Marketers must pay close attention to major trends and consumer spending patterns both across and within their world markets Some current economic factors include the recent recession, interest rates, the housing crisis, fuel costs, and the weak dollar against most world currencies. For example, a weak U.S. dollar is a threat for Americans purchasing imported goods or traveling abroad, but it is an opportunity for American companies exporting products to other countries as well as for the

More about Current Trends In The Economic Environment

Open Document