Market Research for Chipotle Restaurant

4568 Words19 Pages
1. Problem Identification and Market Research Objective 2.1. Problem Identification * Is there a demand for Chipotle Mexican Grill restaurant at North York center? * What type of restaurant? Is it fine dining restaurant or fast food restaurant? * Does the menu offer many nutritious or healthy selections? * How many of those restaurants are franchises in G.T.A area? * Who will be our target market? What are the characteristics of our customers? * What are the requirements of our customers? What prices will they able to pay? What types of Mexican food they would like to have? * What are the attitudes and perceptions of your customers? Are they looking for new and different cuisine? * Is there room to open the restaurant in North York center? Will you be one of many restaurants offering Mexican food to people in your market area? * Are there any Mexican restaurants around North York center area? If yes - at what cost? * Can you compete with their price, quality, etc? * What are other restaurants located inside or around North York center? * What advantages can you offer that your competition can't or doesn't? * Is there room to open the restaurant in North York center? Will you be one of many restaurants offering Mexican food to people in your market area? * What could we see as the future for our business? 2.2. Market Research Objective * Approach the market research to find out the feasibility of the concept of adding Chipotle Mexican Grill restaurant in North York Center * Find out Consumers’ needs, characteristics and purchasing behavior by using selected research techniques 2. Market Research 3.3. Is there a demand for adding a Chipotle Mexican Grill restaurant in North York Centre? North York centre is located between Yonge and Sheppard street where is known as a busy
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