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Market Research for Chipotle Restaurant Essay

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Below is an essay on "Market Research for Chipotle Restaurant" from Anti Essays, your source for research papers, essays, and term paper examples.

1. Problem Identification and Market Research Objective

      2.1. Problem Identification
  * Is there a demand for Chipotle Mexican Grill restaurant at North York center?
  * What type of restaurant? Is it fine dining restaurant or fast food restaurant?
  * Does the menu offer many nutritious or healthy selections?
  * How many of those restaurants are franchises in G.T.A area?
  * Who will be our target market? What are the characteristics of our customers?
  * What are the requirements of our customers? What prices will they able to pay? What types of Mexican food they would like to have?
  * What are the attitudes and perceptions of your customers? Are they looking for new and different cuisine?
  * Is there room to open the restaurant in North York center? Will you be one of many restaurants offering Mexican food to people in your market area?
  * Are there any Mexican restaurants around North York center area? If yes - at what cost?
  * Can you compete with their price, quality, etc?
  * What are other restaurants located inside or around North York center?
  * What advantages can you offer that your competition can't or doesn't?
  * Is there room to open the restaurant in North York center? Will you be one of many restaurants offering Mexican food to people in your market area?
  * What could we see as the future for our business?
      2.2.   Market Research Objective
  * Approach the market research to find out the feasibility of the concept of adding Chipotle Mexican Grill restaurant in North York Center
  * Find out Consumers’ needs, characteristics and purchasing behavior by using selected research techniques
  2. Market Research

      3.3. Is there a demand for adding a Chipotle Mexican Grill restaurant in North York Centre?
North York centre is located between Yonge and Sheppard street where is known as a busy uptown area with has many businesses, restaurants, shops surrounded in the neighborhood. North York...

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Market Research for Chipotle Restaurant. Anti Essays. Retrieved October 22, 2017, from the World Wide Web: http://www.antiessays.com/free-essays/Market-Research-For-Chipotle-Restaurant-287004.html