Many Countries Are in Danger of Losing Their Cultural Identity on Account of Globalization. Say What Could Be Done About It.

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Many countries are in danger of losing their cultural identity on account of globalization. Say what could be done about it. “Globalisation will make our societies more creative and prosperous, but also more vulnerable.” said Lord Robertson, a Scottish diplomat, in reference to phenomenon leading to rapid interdependence and integration of countries, economies and cultures. It is hard to deny that globalisation has many positive sides, however, with western countries expanding their multinational companies and lifestyles all over the world, the identities of individual cultures are at risk of obliteration. What could be done to avoid such a situation? One possible way to overcome the problem concerning the loss of a cultural identity, would be for the local governments to hold thematic shows or open meetings focused on culture of a particular place. Nowadays, the overwhelming influence of western countries could lead to ignorance about values as well as traditions in social groups susceptible to prevailing trends. A clear solution to this problem is to strengthen identity awareness, for instance, during common cultural events. Steps should also be taken to reduce the import of western products. Retail outlets or fast food restaurants such as McDonalds’ or KFC make people neglect their traditional merchandises. It would be a good idea for the entrepreneurs to launch their own small companies providing goods characteristic for a particular social group which can compete with western products. This measure would result in the reduced import of foreign goods and, as a consequence, renewed interest in traditional products would prevent the cultural identity from perdition. The situation concerning diminishing importance of the identity could also be improved if attempts were made to generate cultural interest in the rising generation. The responsibility should

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