Managing Performance At Copsi Cola Co. Through Using Balance Score Card

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CONTENTS Executive Summary 3 Introduction 3 1. Key stakeholders groups involved into developing new strategy at Copsi Cola Co. 3 2. Range of performance measures to be used in BSC at Copsi Cola Co. 5 3. Process of building a strategic management system 8 Executive summary In this assignment I was asked to think carefully of the purpose of BSC, its links to stakeholder theory, its limitations and how it can be used to control performance. Based on Kaplan and Norton model (B2S14P85) and the Halifax case study (B2S17P53) I have to employ the information about Copsi Cola Company given in TMA04 assignments and work out some recommendations for Copsi Cola Co. on how to improve performance through using BSC. Introduction To carry out this assignment Ive analysed the current situation at Copsi Cola Co. and realised that although efforts made by its management have been rather successful and company was able to survive after some problems happened recently, the organisation is still under the threat of collapse. The factors, which could lead to companys failure, are both internal (dependence on one product) and external (increasing competition from economy brands).  Copsi Cola Co.s management understanding of this instability developed into three main concerns: 1) How to grow market share? 2) How to improve internal processes to meet increased demand? 3) How to develop new more broadly based strategy for the future of the company? To address these concerns managers wish to invest 400,000 (there is no information how big this investment for the organisation, but anyway the amount is rather huge) and so they need clear understanding of how to measure performance effectiveness of such solid investment and how to fulfil the

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