Managerial Economics Chapter 4 Answers

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Chapter 3 DEMAND AND SUPPLY QUESTIONS & ANSWERS Q3.1 Q3.1 What key ingredients are necessary for the creation of economic demand? ANSWER Two basic conditions must be met before economic demand is created. First, there must be value associated with acquiring and using the good or service. For individuals, this value is measured in terms of utility, well-being, or satisfaction derived through consumption. For firms, this value is measured in terms of the profit created through resource employment. Second, there must be an ability to pay. Both individuals and firms must demonstrate an economic capability to acquire, or their wants will remain unfulfilled, and no economic demand will result. Q3.2 Memory chip maker Micron Technology Inc. enjoys strong demand for its products from manufacturers of computers and intelligent electronics. Describe the difference between direct demand and derived demand. ANSWER Direct demand is consumption demand for goods and services. Direct demand is demand by consumers based on the satisfaction or utility derived from consumption. Derived demand is indirect in the sense that it represents demand by producers based on the usefulness of inputs in the production of goods and services for final consumption. Derived demand arises when it becomes profitable for a firm to use a given input in the production of some other valuable product. Q3.3 The Ford Escape Hybrid is the first gas-electric hybrid SUV produced and sold in North America. How would Ford estimate the demand influence of growing environmental awareness by consumers? ANSWER Variables are included in a demand function because they are thought to affect the quantity of a product that will be purchased. Some variables such as income, education, age, family size, and so on, are included in an attempt to identify socioPresented by Suong Jian & Liu Yan, MGMT Panel , Guangdong University

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