Management: Theory, Practice And Application Mgt/3

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Organizing Paper Management: Theory, Practice and Application MGT/330 Starbucks’ History The first Starbucks opened in the 1970s, in Seattle’s historic Pike Place Market. In 1982 Howard Schultz joined Starbucks as a director of marketing. While on a buying trip to Milan, Italy for Starbucks, Mr. Schultz noticed that coffee bars were practically on every street. He also noticed that coffee bars served excellent espresso. Upon his return from Italy, he persuaded the owners to offer traditional espresso beverages in addition to coffee bean. The restaurant owners then, refused to go with his idea companywide. Mr. Schultz began his own coffee shop, but two years later the owners of Starbucks, sold its retail unit to Mr. Schultz for 3.8 million. In the 1990s Starbucks expanded outside Seattle across the United, then to the entire world. Physical Assets One of the main factors that have influenced the organizational planning inside the Starbucks organization is when Mr. Schultz took charge of the company. Within the first months of taking over of Starbucks, he spent much of his time in the main Seattle stores. Mr. Schultz was not only in charge of the company, but he was a hands on kind of person and did not just sit back and do nothing for his organization. Since he had a very active role in the organization, he was able to come up with various ideas for the company. Mr. Schultz had a vision for Starbucks to become a national company with strong values. As to this date, Starbucks is operating in more than 50 countries. Starbucks purchases and roasts whole bean coffees and sells them, along with tea beverages and a large variety of food items, through Company-operated retail stores (The New York Times). The company also sells coffee and tea products and licenses its trademarks through other networks, such as licensed retail stores, and through the
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