Management Communication & Strategy

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Makerere University Business School Bugolobi Annex Course: Communications & Negotiation Skills Topic: Management Communication & Strategy Group: One Table of Content Introduction…………………………………………………………………………………………………....1 Purpose ……………………………………………………………………………………………..….1 Objectives…………………………………………………………………………………………..….1 Factors to be considered in Management Communication & Strategy…....1 How Management Communicates…………………………………………………………………...2 Communication Strategy………………………………………………………………………………….3 The Communication Strategy Formulation Process…………………………….…..3 Effective Communication Strategies………………………………………………………..3 5 Guiding Principles of a good Management Communication Strategy………………4 Conclusion….....…………………………………………………………………………………………………4 Introduction Management Communication is how organizations share information internally and externally and manage the flow of information at the three levels of management. Communication Management must address the following questions. * What information needs to flow in and out of the organization? * Who needs what information? * When is the information needed? * What is the format of the information? * Who will be responsible for transmitting and providing the information? * * Purpose It facilitates engagement with stakeholders through the establishment of a controlled flow of information. * * Objectives The objectives Management Communication & Strategy are to provide an agreed and clearly understood method of communication throughout the organization which gives consistency of communications where practical across all interested parties. Factors to be considered in Management Communication & Strategy * What are the objectives? * What are the key messages? * Who are you trying to reach? * What information will
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