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Management Article

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OBJECTIVES OF THE PROJECT

  1. To understand the 3 CORE AREAS in strategic manipulations-{A}VISUAL MERCHANDISING

  2. {B}LOGISTICS AND SUPPLY CHAIN

  3. {C}CUSTOMER SERVICE AND DELIGHT

  4. About shoppers stop.(introduction ,history, customer profile, )

  5. Customer delight.

  6. Customer value

  7. To understand on what basis customer choose shopping destination

  8. To understand the various factors that customers think of while they choose a shopping destination.

  9. To understand the various factors that makes shopping memorable for customers.

  10. To understand the various factors which bring them to store and drives them away from the store?

  11. To understand importance of customers service.

INTRODUCTION

Shoppers Stop is an Indian department store chain promoted by the K Raheja Corp Group (Chandru L Raheja Group), started in the year 1991 with its first store in Andheri, Mumbai[2] Shoppers Stop Ltd has been awarded "the Hall of Fame" and won "the Emerging Market Retailer of the Year Award", by World Retail Congress at Barcelona, on April 10, 2008.[3] Shoppers Stop is listed on the BSE.[4] With the launch of the Navi Mumbai departmental store, Shoppers Stop has 34 stores in 15 cities in India.[1]
Shoppers' Stop was the first to redefine shopping experience and creating a niche for itself in the service industry.
As India's first specialty chain with outlets in Mumbai, Bangalore, Delhi, Hyderabad, Jaipur and Chennai, Shoppers' Stop offers a complete range of garments and accessories for the entire family.
More than 25,000 customers walk into Shoppers Stop everyday to feel the experience of shopping.

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