These four areas help give the best outcome for the businesses sales success. The marketing process is a cycle that includes several different stages: research, strategic planning, branding, product development, sales training, bringing the product to market, public relations, and customer service. When one thinks of marketing one may only think of advertising and promotions but the marketing process is the business process. Some business scholars and professional have extended the marketing mix to include three other factors; people, processes, and physical
Barbara Antoine-Wiltshire MKTG – 1404 – 09 Introduction to Marketing Phase 5 – Discussion Board Professor Joel Maloff November 5, 2014 A. What were the most compelling topics learned in this course? The most compelling topics learned in this course are: * The Definition of Marketing and how important it is for a company to have an excellent marketing team. * The marketing strategy using the 4p’s of marketing: * Product – a good, service or idea that is provided to fulfill customer needs and wants. * Pricing – selecting the best possible price to sell the product.
Q4 What are the key elements of Oliver’s strategy? • Oliver’s pricing strategy by setting prices below market leader, Safeway, to try to communicate value and quality. • Having a successful promotional and discount program is critical. • Providing customer services that makes sure customers will find what they want in their stores. • Carrying the largest possible selection of natural, conventional and gourmet products.
From the complied information the decision making process begins. Marketing Strategy is defined by businessdictionary.com as an organizations strategy that combines all of its marketing goals into one comprehensive plan. A good marketing strategy should be drawn from market research and focus on the right product mix in order to achieve the maximum profit potential and sustain the business (BusinessDictionary.com, 2012). The marketing strategies and tactics of Kudler Fine Foods are preceding in the right direction and with minor adjustments and increased marketing research the goals of increased revenue and cost reduction will be met. In conclusion, marketing research is an essential part of Kudler Fine Foods’ ongoing success.
Research competitors and industry trends to create new ideas and incentives. Compete with competitors – Price matching. With accurate information and efficient communication within the business will ensure business continuance despite possible problems. 4.0 Reports: Identify the types of reports you would be required to review regularly in order to monitor business performance, why is it important to create and use this report and who would the report be written for. 4.1: Performance Report: This report shows how well/poorly a business is doing based on a current revenue, and can identify performance areas that may need improvement.
The job of a salesperson ranges from order takers to order getters. Personal selling is the key to developing strong relationships because it is directed toward achieving mutually satisfying results between customer and seller, which will sustain and enhance future interactions this is very important because it is a lot cheaper to retain current customers than to attract new ones. However, “In a results-oriented environment, the foundation of many compensation systems, sales quotas can focus sellers and managers in a direction inconsistent with customer-oriented selling.”(“Evans”,
You may not be able to offer or afford the low prices that the corporate chain store can charge or offer. By providing excellent customer service you can offset the effect of higher prices by offering a better customer service experience . to manage the higher prices they can satisfy the customers with marketing strategic techniques by spending money on advertising to get your products and service to be heard, do it gives a pleasure view of the quality of products, so this make the organisation feel very proud of offering sensational customer service. How does effective customer service benefit the employees Creating a successful working environment can enhance the importance of leading improvised employees and their morals of giving customer satisfaction and they are eager to help and put irate customers ease and improve their shopping experience. So therefore, it can overwhelmingly lead to a pleasant working environment which makes employees feel satisfied and good at what they do.
Please comment. (graded) a) How can sales managers use the recruiting process to ensure that the salespeople that are hired are good team players? b) What kinds of questions can be asked in the interview to test if a candidate has strong teamwork skills and experience? c) What are some of the problems associated with poorly-executed recruitment and selection of sales people? MKTG 420 Week 4 DQ 2 Training The first and most important step in designing a sales training program is the assessment of training needs, which provides the starting point for setting training goals and designing the program.
sMIS 458 – Strategic Management Week 7 – Business-Level Strategies Management Information Systems Department 2 Roots of Competitive Advantage: Business-Level Strategies 3 A Successful Business Strategy is.. • To create a successful business model, strategic managers must ▫ Formulate business-level strategies that will allow a company to attract customers away from its competitors Optimization of competitive positioning ▫ Implement those business-level strategies, which also involves the use of functional-level strategies to increase responsiveness to customers, efficiency, innovation, and quality. 4 Business-Level Strategy & Competitive Positioning • Business-level strategy is the plan of action that strategic
* Question 1 2.5 out of 2.5 points | | | Quality of organizational achievements can be identified by measuring ____________.Answer | | | | | Selected Answer: | customer needs being met | | | | | * Question 2 0 out of 2.5 points | | | Gaining commitments from organizational members to achieve management's goal is __________:Answer | | | | | Selected Answer: | cooperating. | | | | | * Question 3 2.5 out of 2.5 points | | | Middle managers:Answer | | | | | Selected Answer: | develop objectives to implement top-management goals. | | | | | * Question 4 2.5 out of 2.5 points | | | Which of the following is not one of the business functions that are universal and apply to every type of business?Answer | | | | | Selected Answer: | power team training | | | | | * Question 5 2.5 out of 2.5 points | | | Management ____________ are the daily work activities, while management ____________ are their abilities, talents, or capabilities to perform the work.Answer | | | | | Selected Answer: | functions; skills | | | | | * Question 6 2.5 out of 2.5 points | | | Which of the following describes the role in which the manager is responsible for determining who in the work unit gets the resources, and how much each person gets?Answer | | | | | Selected Answer: | resource allocator | | | | | * Question 7 2.5 out of 2.5 points | | | An acceptable order or priority of the five primary management functions is ____________.Answer | | | | | Selected Answer: | planning, organizing, staffing, leading, controlling | | | | | * Question 8 2.5 out of 2.5 points | | | Which of the following is a part of controlling?Answer | | | | | Selected Answer: | measuring performance against standards | | |