These key points will build and maintain economies of scale. Is competitive pressure from Lowe’s causing Home Depot to modify its competitive strategy? Competitive pressure by Lowe’s has caused Home Depot to aggressively upgrade its old stores. Lowe’s has a store layout strategy that focuses on women customers. They see women as a decision maker of a renovation of the houses.
As women grew from their roles as housewives and mothers, into the more formidable combinations of mothers, housewives and career women, the strive to find recognition and substantiate as intellectual equals with men was daunting. This look back at the way women were represented through various marketing techniques doesn't give an completely precise accounting of the abilities or restrictions of women in that era, but it goes a long way towards showing what advertisers (mainly men at the time) thought about women's lives and
1) How have women right changed since 1945 from house wife mother to career women from having unequal pay to equal pay from having limited education to getting increased access as well as being a follower to becoming a leader. 2) This all started to occur when women demonstrated that they were capable of filling the jobs left by men who were apart of the 2nd world war. But following the arrivals of the soldiers women were expected to return to their traditional rule as house 3) Wife but after the experience of fulfilling a mans occupation they all objected the so called obligation. To prove this many feminist begun the establishment of committees to lobby government in order to gain the privilege of taking up 4) Any occupation
They wanted equality for women in the workplace, in society generally and at home. “After discovering that they could work in high-paying factory jobs, the majority of women did not want to give these jobs up after World War II.” (http://en.wikipedia.org/wiki/Womenroles_in_the_WorldWarsUnitedStatesofAmerica
Authors in the 1800s Authors in the 1800s tried to make changes to gender roles in the social status. The men were working class men and the women were either housewives or seen as inferior. This gave many women more leisure time, which they often used to get involved in political and social issues and spending time at home and doing the shopping, they were seen as important aspects of the coming consumer market. So then, the advertising industry targeted many of its campaigns specifically toward women. As a result, women's status in society started creeping up in the late 1800s.
Summary of arguments posed. Stylistic Features Tone | Passionate about conditions affecting women | “ Why should a women do all the work in the home?” Voice- created through the word choice, through use of techniques such as emotive language to create a passionate voice also uses modality | | Bold when considering the importance of women | I don’t like what’s implied in the suggestion that women will have to he forced back into the home…Let her be free to choose…the contribution that women can make to public life through the professions or in industry is important.Voice- is bold. High modality words creates a bold voice, powerful words. | | Conversational/colloquial in presentation of her viewpoint | “… Back to the kitchen.” Voice- She is trying to be non-threatening by persuading us both men and women. Australian voice comes through with the colloquial words | | Cautionary when considering the failure to make social changes | Aren’t we fighting for liberty, democracy and to eradicate facism and Nazism in every form?If any attempt is made here after the war to force women back to the home, it will be proof that fascism still has strong roots in AustraliaIt would be inexcusable in the future to condemn people to live under the conditions so many endured before the war.Voice- Cautioning Australian society to illude what is happening in Germany, she is trying to say we don’t want this happening in our country.
The movement helped bring about major changes in the lives for women as a whole, and also in everyday life of others in the United States. Before the women begin to act out about the treatment they received for society, their expected roles was to sit home, bear children, clean the house, clean the clothes and cook. Tired, stressed and frustrated women had many demands that the societal expectations of them change, from being servile house-bound creatures expected to save themselves for one man in marriage, after and during this movement women were able to get professional and blue-collar jobs that were available only for men. Women were treated as though they were second class citizens and not as an equal to man. It put the demands for women’s equality, religion, sports, marriage and child bearing on a higher scale.
There are also two types of women, the rich where they lived with so many privileges; for example huge houses (mansion), money, jewelry, have the respect from everyone. On the other side, the poor women has to do work hard for get success in life, but the living that they have us with some restrictions such as; spending money, most of them rent house, apartment or just a room. Another fact is the right or privileges that women have in this day, there are a lot of rights for example; right of vote, liberty of expression, make own decisions, use any custom that they want, run for a candidate for their own country (president), etc. In addition to this, the women from the 1920s and the women from today’s date (2012), there are some similarities and differences. First of all, the similarities that both have are the same class of social life high class or rich class and the low class or poor class, and also some privileges such as; the right of vote as the main one on the 1920s and liberty of expression.
December 1, 2008 History Paper The Rise of Feminism As a woman in today’s society, I have a plethora of opportunities that are open to me than were not available to women of previous generations. I am able to go to college, obtain an education, and work and compete in the job market without any strings attached to a husband or children. With more and more doors opening to women and minorities, it is inconceivable why any woman would want to spend their days confined to their house and chores with no sense of appreciation or respect. It is with this idea that women in the sixties and seventies created a movement to gain equality not only in their personal sphere, but political and economic as well. To understand the rise of the women’s movement in the 1960’s and 1970’s, one must look at the cultural ideology of the time, as well as, other influences that might have sparked unrest within the female community.
The various explanations offered for the rise of married women’s paid employment still leave room for the impact of cataclysmic and unique events, such as World War II. Possible roles for the World War II can be found on both the supply and demand sides of the market. Women were drawn into the war-time economy through a variety of mechanisms. For some, increased wages, in general and specifically for women were the main factor. A husband’s absence meant a wife had less to do at home, and patriotic duty was reason enough for others to join the war