Discuss an examples of what may go into a person specification at your selected company (I recommend print screening if taken from a website). 6. Discuss the objectives of a job advert, what makes a good job advertisement, as well as the likely content and choices of medium. 7. Please discuss the method(s) by which your selected company has advertised their vacancies.
INSTRUCTION: Answer the question given. Note: The continuous assessment for this subject is the Marketing Plan Report on small company of each student’s choice. The report is broken into two (2) assignments i.e. Assignment 1 (30%) and Assignment 2 (30%). Below is the first part of your Marketing Plan Report: QUESTION 1 You have to submit the first part of your Marketing Plan Report that covers among other things: 1.
Use the matrix within the help spreadsheet as a guide to develop a report in which you assess the three potential companies as investments. Discuss the risks and valuations issues that are apparent. Make a recommendation on one of these companies and make a clear, convincing argument for the choice. 2. Develop a PowerPoint presentation for the company that you recommend.
Proctor and gamble | PROCTER & GAMBLE | Fabric & Home Goods | | Catherine Speroni | 2/16/2015 | [Type the abstract of the document here. The abstract is typically a short summary of the contents of the document. Type the abstract of the document here. The abstract is typically a short summary of the contents of the document.] | Individual marketing plan Analysis I DO NOT WORK TOGETHER ON THIS PART OF THE ANALYSIS - I WILL CONSIDER ANY ATTEMPT TO SHARE THIS INFORMATION AS A VIOLATION OF COLLEGE POLICY ON ACADEMIC INTEGRITY.
For example, one question might be, “Are customer credit limits set and modified by a credit manager with no sales responsibility?” B.) For each Yes/No question, write a brief explanation of why a “No” answers represents a control weakness. A.) Questions Yes No 1.) Are picking list quantities compared to sales orders?
Keller University College of {________________________} Pomona, California XYZ Research Co. Course Project – Week 6 Deliverables By Melissa Campos Mmcampos11@yahoo.com Submitted in Partial Fulfillment of the Course Requirements for Professional Research for Accountants Acct 540 - 68292 Professor Kuhn April 11, 2015 XYZ Research Co. Course Project – Week 6 Deliverables: Develop your recommendations and conclusions and state them and their rationale in one to two pages (12-point font, double-spaced). XYZ Research Co. is a research Company which focuses its business on developing new technology for interplanetary exploration. Assuming that XYZ Labs and XYZ Research are one entity, I will be taking the approach that they are internally developing their patents through their
Relating to an organisation of your choice (as discussed with your assessor) or using your college as your business, you are to develop the organisations marketing objectives. This will be evidenced through the submission of a detailed document that: o Develops the marketing objectives for your organisation including: Identifying strategic direction Undertaking strategic analysis reviewing the current marketing performance Scope your marketing opportunities and formulate short and long term marketing objectives o Developing a marketing risk management strategy Your assessor will be looking to ensure you: o Confirm the organisation’s mission, vision, purpose and values o Analyses the organisations strategic documents to identify directions and targets o Complete a situational analysis that identifies factors that would impact on the direction and performance of the business o Identify the legal and ethical requirements for your business o Document and confirm the strategic direction in detail – and identify its impact on marketing activities Reviewing your market performance will require you to evaluate the effectiveness of previous marketing and positioning strategies; perform a SWOT analysis on the current business; evaluate previous marketing undertaken by the business for profitability; and evaluate your marketing performance against previous objectives to identify critical success factors and areas for improvement When you scope for marketing opportunities, be sure to: • Identify and analyse marketing opportunities in terms of their viability and likely contribution to the business • Use an assessment of external factors, costs, benefits, risks and opportunities to determine the scope of each marketing opportunity • Analyse opportunities in terms of their likely fit with organisational goals and capabilities • Evaluate each
FACULTY OF BUSINESS AND LAW BM6603 Marketing CommunicationsMODULE HANDBOOKSeptember 2013 | | Contents Introduction 2 Staff details 2 Learning Outcomes 3 Approach to Teaching and Learning 3 Teaching Programme 4 Assessment 6 Reading 11 Introduction This module concentrates on the core features of the marketing communications function within the wider context of marketing planning, with a specific focus on the advertising, sales promotion, public relations and interactive marketing communications elements of the mix. The module incorporates theoretical and conceptual considerations with the operational aspects of marketing communications planning to ensure that you develop the skills that are essential for a career in marketing communications, whether on the agency or client side. A combination of lectures, workshops, case study analysis and student presentations support the learning experience. Staff details Module tutor: Hilary Wason h.wason@kingston.ac.uk . Hilary will be your main point of contact for academic matters.
Make sure that your name, assignment number, page numbers and bibliography are included. Make sure that your name, assignment number, page numbers and bibliography are included. Assignment 2 - Helpsheet Assignment 2 - Marketing Research Part 1 You need to write a report explaining how John Lewis uses market research and how this informs their marketing plan (P3). You should include the following on ONE of the businesses: * Describe what is meant by quantitative and qualitative research with examples for John Lewis * Describe what is meant by primary and secondary research with examples related to John Lewis * Explain the following steps in the Marketing Planning Process Model using examples related to John Lewis. * conduct a PESTLE audit – describe the 6 elements and explain how the market research carried out by John Lewis would be useful when carrying out a PESTLE audit * perform a SWOT analysis - describe the 4 elements and explain how the market research carried out by John Lewis would be useful when carrying out a SWOT analysis * set SMART objectives - describe the 5 elements and explain how the market research carried out by John Lewis would be useful when setting SMART objectives * determine the marketing strategy and tactics (marketing plan) explain how market research will inform this plan * implement the changes * evaluate their effect Part 2 You need to include a section in the report that explains the limitations of the marketing research used to contribute to John Lewis’ marketing plan (M2).
General Industry Analysis..........................................5 5. Current Situation or Dilemma of Target....................6 6. Management Solutions...............................................6 EXECUTIVE SUMMARY In this skeleton, we outline the structure of our final project and briefly summarize the content in each section. The company we are doing our project on is Citigroup. Using the knowledge we have gathered from this course thus far, we will identify the current strategic problems that Citigroup is facing and will recommend solutions to address these problems.