Building Customer data base using M-Coupons and Mobile marketing Strategy: M-coupons and mobile marketing strategy can greatly help in gathering customer database and maintaining customer relationship. M-coupon strategy can provide a database of customer’s numbers that have voluntarily opted to share information and receive coupons. This will generate a database of customer numbers who are using the system and if a new number is popped up it will help in identifying new customer and success of the system. Further, customers who forward their coupons to others will helps in identifying network of customers. This can over time help in generating data of customer’s preferences, networks and communities.
Online marketing helps add potential customers and the number of quality leads to a website as well. In fact, most organizations can adopt Internet advertising strategies to generate better business. Online marketing is split into different types; Affiliate marketing – refers to the banners seen on other websites or blogs to boost traffic to that web page, and effectively increases product awareness. Email marketing – this is the marketing process that involves getting to customers via email. Inbound marketing – this type of internet marketing involves sharing valuable content to customers to help convince them to become your loyal customer.
Also, by having the website divided into different sections, users will be able to quickly find the desired product on the website which they are looking for. This will allow the customer to purchase the products from the website speedily and this process will allow ‘Fashion House’ to move closer to achieving their goal. Furthermore, the payment process on the website is also very efficient and will allow the business to achieve their purpose of generating sales as the website accepts all major credit and debit cards. This is very convenient for customers as it will speed up the payment process which will contribute to the business getting closer to achieving their goal. How the website’s design meets the needs of the targeted audience: My website for ‘Fashion House’ has been designed in a simple, yet professional format to meet the needs of the businesses targeted audience.
The owner reinvested his success by opening stores every six months, eventually changing the name to Forever 21. The giant clothing company has carefully selected its target market and has placed its products well in the minds of its customers. The target market that Forever 21 basically addresses is the younger generation including teens, college students and young adults who are fashion conscious and so, the prices need to be adjusted according to the affordability of this target market. Their pricing is from as low as $2.50 to $60.00. Their average sale is $45.00.
• E-commerce revenue in China was expected to grow nearly 12 fold to more than US$16 billion over the next three to four years. • Statistics from the China National Network Information Centre showed that China's Internet users had topped 33.7 million by the end of last year, up 49.8 per cent over the same period last year. Advantages of the acquisition. • Executed in a two stage process- minority stake followed by acquisition would be a good strategy while testing waters in a new market. • Founders of Eachnet were Meg Whitman’s alums
The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer. 5. Relationships- the Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the
For example, Goggle is providing the Premier edition subscription for their Apps for $50 per user per year, whereas Microsoft can cost approximately $500 per person per year. Microsoft wants to incorporate the internet into the desktop environment as much as possible but at the same time it wants users to retain their personal computers for a majority of their computing tasks. Microsoft is also now offering more software features and web-based services to boost its online presence. This includes Share Point and Microsoft Office Live. Both Goggle and Microsoft are growing
Over the past year the company sold 40,000 skateboards, with the following operating results: Management is anxious to maintain and perhaps even improve its present level of income from the skateboards. Required: * 1. Compute (a) the CM ratio and the break-even point in skateboards, and (b) the degree of operating leverage at last year's level of sales. * 2. Due to an increase in labor rates, the company estimates that variable costs will increase by $3 per skateboard next year.
Doggie Grooming Parlor customers are likely to use the internet search engine to locate the product they are wanting to meet there needs. Doggie Grooming Parlors will need to retain the services of a Search Engine Optimization (SEO) who will construct a list of key phrases, these will be rooted into the website contents once the website has been built. A consultant will assist with the development of the search ad, along with the online campaigns as previously discussed in (part 1). Facebook, Twitter accounts are established by the company as important components of the online business expansion strategy, both these accounts are free. The last thing the company will need to obtain is a domain name such as doggiegroomingpalor.com which will have to be registered and maintained.
Although we need more information such as the relation between advertising cost and customer response rate, based on my assumption this strategy could be most profitable. (Please see the attachment.) By analyzing web transaction data, Calyx Flowers could more precisely focus potential customers. To make this strategy success, I recommend that they use search engine optimization (SEO), the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. 2.